Brand loyalty runs deep with beauty products. Even with the downturn in the economy, many women and men have stayed loyal to their favorite lines of skincare and cosmetics and fragrances.

Beauty products are, considered by marketers to be emotional purchases. Studies have shown, the simple act of buying a new shade of lipstick can elevate a women's mood and how she feels about herself.

Shopping online for fragrances and beauty products is great for purchasing products you have sampled or regularly use. There are many reputable websites offer deep discounts. Visit the manufacture website of your favorite cosmetic company to find promotions and free samples too. My favorite sites to order fragrances are, and

Visit a department store to sample new shades of makeup or a new fragrance before placing an online order. Many products cannot, be returned once opened. Read the return policy and, check if the site is a verified site before placing an order.

For now happy shopping!

Laurie Dixon