Late last year we blogged the music video by the David Crowder band for the song SMS (Shine) that was an incredible stop-action Lite Brite production, which went viral.

Then, earlier this year, we interviewed Crowder for a piece on the band's Columbus concert date with Winter Jam 2011 this Saturday night at the Schottenstein Center.One of the things we talked about was the making of the video.

Now, a few pieces of information before we get to Crowder's quotes:

First, here is the video in question.

Second, here is the first of four videos concerning the making of the original vid.

Third, duly inspired, The Beat's most recent video (viewable here) features similar production (inasmuch as we used a Lite Brite).

Lastly, the great public outcry for a similar "Making of" our preview video has convinced us that one is indeed in order, and we'll have that for you tomorrow (Thursday the 27th).

So, on to Crowder's take on his vid:

He first admitted there's not a big market for Christian music videos, and added that there's, as a result, not much sense in spending a whole lot of money making one.

He said he can't recall who first hatched the Lite Brite idea, nor the stop-action animation idea, and added "now no one will take credit for it."

Now, you'd think someone would want credit for such a cool idea that subsequently went viral, but you'll see why.

"It started with the idea of the Lite Brite and making an image - it sounded simple enough But we obviously didn't know how many pegs we would end up needing. There was a lot of prep work over the course of a month. We had lots of friends helping, and we were working ahead making the frames while filming (ones already completed). Henry Ford would have been proud."

"Shooting was done over a 2-3 week period. In all, man-hours? I'd say about 21,000 man-hours."


"We learned a lot about video production. There was a lot of problem solving. We had a blast."