Friends, I often talk about loss leaders. A loss leader is an item that a store will place on sale for or below their cost. They are able to take a hit on selling the item below cost by generating more business to their store.

This week I found this to be very effective at Staples. Staples loss leader for Sunday, Monday, Tuesday and Wednesday was 2 pocket portfolios. They advertised them for a penny a piece, and limited the amount a customer could buy to 20. I was in on Monday and picked up my stash.

Friends, I often talk about loss leaders. A loss leader is an item that a store will place on sale for or below their cost. They are able to take a hit on selling the item below cost by generating more business to their store.

This week I found this to be very effective at Staples. Staples loss leader for Sunday, Monday, Tuesday and Wednesday was 2 pocket portfolios. They advertised them for a penny a piece, and limited the amount a customer could buy to 20. I was in on Monday and picked up my stash.

I returned today hoping to pick up an additional 20. My husband said we can open our own back to supply store with all the deals I keep coming home with. When I find a deal like that I can not pass it up. Besides, my son will use all of it sooner or later. Anyway, when I asked the sales associate where the portfolios had been moved to he told me they were gone. They went through 1,000 of them from Sunday - Tuesday. Wow, think of how many people went in to get this particular loss leader deal.

There is a method for this madness. Loss leaders are designed to get the customer into the store and keep them there. If you end up doing the bulk of your shopping at the store they will more than make up for the hit on lost leader. To be a savvy shopper you must know the prices of not only the store you are in but the prices of their competitors. That way you will know which items to pick up and when to move on. For now happy shopping.

Laurie, TheBag Lady