The moment you walk into a grocery store beware. There are psychological snares designed to snatch your dollars. The marketing and advertising departments work to influence your choices at every turn. Their focus is to find ways to make you part with your money in their store. They go to great lengths to analyze why you buy what you buy.

Who determines what will be in your shopping cart? Do you enter the store with a clear idea of what you are shopping for -- or do you place items in your cart that grab your attention on end caps and display aisles. If you are looking for ways to stretch your dollars--be an organized decisive shopper.

Plan your shopping trip at home. Know what is on sale and list the items you will need for the week. Take stock of the items you use regularly and allow for one or two incidental items. Be an organized and informed shopper and do not fall victim to random unplanned spending.

For now happy shopping!

Laurie Dixon