For every home, there's a buyer, and it's an agent's job to find the right individual to purchase your home.

For every home, there's a buyer, and it's an agent's job to find the right individual to purchase your home.

That's where marketing comes into play. There are a number of different ways an agent can market your home -- from traditional yard signs to blogs and Twitter. Here are just a few examples of how your listing can reach today's consumers looking for the home of their dreams.

Yard signs -- Yard signs are an awareness-generating tool, notifying neighbors and drive-by buyers that your home is for sale.

Community newspaper ads -- This most basic marketing tool is still important in many areas. Your agent will advertise your home in the real estate pages of your local newspaper (and tell you how often), with a brief description, asking price and contact information.

Showings -- Your Real Living sales associate will set up showings to accommodate the schedules of qualified buyers and their agents -- without inconveniencing you and your family.

Open houses -- Your potential buyer may live around the corner, but open houses can bring them to your door. Ask your agent if he or she will hold them and if you should be away from the house when they occur. Consider a weekday open house; they don't place exclusively on Sundays anymore. Also, don't forget to ask your agent to market your open house online.

Direct mail -- Promotional postcards and other written materials about your home can be sent to targeted market areas and the potential home buyers who live there.

Web listings -- The Internet is a popular choice for home "shoppers." Nationally, around 87 percent of people in the market for a new home use it, according to the NAR's Profile of Home Buyers and Sellers 2008.

It's especially valuable for people relocating to your area. A buyer can view photos, virtual tours and other images that may help them gauge the listing, as well as the surrounding area. In addition, look for an agent who has his or her own Web site and can post your listing on it.

Twitter & Facebook -- Social media sites like Facebook and Twitter are great places to post Web listings. With 42 percent of 18- to 24-year-olds visiting social networking Web sites like these almost every day, Twitter and Facebook are a prime place to reach a younger generation of homebuyers.

In fact, these sites have been so effective that a free listing site accompanying Twitter, called TweetLister, has recently emerged. It's important to find an agent who understands how to navigate these sites and maximize Internet traffic to your listing.

If you're considering listing your home, interview and select an agent who will market your property beyond "traditional" methods. Make sure they are effectively utilizing social media and the Internet with a full 360-degree marketing plan.

Harley E. Rouda Jr. is the CEO of Real Living HER, the No. 1 real estate firm in central Ohio.

Harley E.

Rouda Jr.