City promotional tool
Site spotlights businesses, events with broad appeal
The city of Bexley last week unveiled Go:Bexley, an awareness campaign to draw attention to a website, GoBexley.com, that is designed to let both visitors and residents know about upcoming events and local attractions.
GoBexley.com has been in development for most of the year, Mayor Ben Kessler said.
"This was an idea I developed in order to help get the word out about all of the fantastic businesses, activities and cultural opportunities in Bexley," he said. "I started working on this concept early in the year, and work started in earnest early this spring."
Kessler said he approached the Bexley Area Chamber of Commerce earlier this year and asked it to get involved in helping to promote local businesses. Kessler developed a template for the website, with the help of Seth Costello, who served as the city's marketing intern in the spring.
"Seth and I worked on site structure, design and content through the spring and early summer, and then we've been working on closing any loose ends over the summer," Kessler said. "Over the summer, we had a 'soft launch' where the site has been publicly accessible and we've been using the site as the main point of information for this summer's 'Main Event' (Friday movie series) activities."
GoBexley.com will promote community events such as the Fourth of July, the Labor Day Block Party, the upcoming Bexley Community Talent Show and other events that have appeal beyond Bexley, Kessler said.
"The true focus of the site is creating a single site where visitors can learn about all of the many dining, shopping, cultural and recreational opportunities in Bexley," he said. "It's designed to be visually rich and to provide a unified and attractive gateway to Bexley commerce and culture."
"Any 'bricks-and-mortar' Bexley business is welcome to be on the site," Kessler said, "and is encouraged to get in touch with us if they're not on and would like to be."