Hoggy's restaurant, located on the site of the former Brown Jug restaurant, suffered the same fate as the one-time Delaware landmark, officially going out of business and closing its doors to the public Sunday, Sept. 25.

Hoggy's restaurant, located on the site of the former Brown Jug restaurant, suffered the same fate as the one-time Delaware landmark, officially going out of business and closing its doors to the public Sunday, Sept. 25.

A new ownership group plans to open a new restaurant at 13 W. William St. with a new concept.

Vita!, a "fast-casual" Italian restaurant with a full bar, will open within a month, said Bryan Lipps, who was part of Columbus-based Hoggy's until he left the company in May and is a partner in the new ownership of the business, Americana Concepts, along with his father.

Lipps is convinced that the location has the potential for success.

"I very much appreciate the site that we have," Lipps said. "Aside from the massive parking challenge, it's a great site. It's a very cool location and a great spot. I think it's something that can be successful in downtown Delaware. Something the community will be proud of."

The Brown Jug, founded in 1946, was first housed in former Deposit Bank building on North Sandusky Street. The restaurant moved to William Street in 1970 before going out of business and selling to Hoggy's in 2008.

"It's a whole new company, a whole new group of owners and a whole different concept," Lipps said.

The new restaurant will be an Italian American grill with fresh food cooked after patrons place their order at the counter. Bowls of pasta and salads will be served to their tables.

The difference between Vita! and other fast-casual restaurants will be the full bar at the front of the house, where wings and mini sandwiches will be served along with drinks.

Delaware City Council on Sept. 19 approved a transfer of Hoggy's liquor license.

Lipps said he thinks the new style of food will broaden the restaurant's appeal.

"Barbecue is something the industry fights a little bit because it's not the kind of thing that you eat every day," he said.

In contrast, Italian American "(is) something that associates itself with comfort food, but healthy-type comfort food with salads and things like that. You can build yourself a high fat, high cholesterol bowl of pasta or a lean, healthy salad. It's all what you make of it," Lipps said.

But the the big difference that Lipps hopes will make Vita! successful is the new local ownership.

"I'm going to be on site all the time. Before, it was managed by a bigger company and the managers came from Columbus," he said.

"People in Delaware are a little different than people in Columbus. ... You're almost always dealing with a small town crowd rather than a transient group of people."

Vita! is expected to open its doors at 13 W. Williams Street within three to four weeks.