Dublin-based Zomax became a casualty of the dismal economy this month, laying off more than 100 employees at its headquarters at 7001 Discovery Blvd.

Dublin-based Zomax became a casualty of the dismal economy this month, laying off more than 100 employees at its headquarters at 7001 Discovery Blvd.

The job losses mean Dublin will lose income tax revenue, but they don't spell doom for the city.

Despite a downturn in financial markets and the loss of hundreds of local jobs from companies like Zomax and Wendy's, Dublin finds its finances in good shape.

According to the 2009 budget approved by city council in December, Dublin is planning to spend $133-million this year while earning $164.6-million in revenue.

"Any loss of any job whether it's one or 100 is unfortunate, especially for the individual," said Dana McDaniel, deputy city manager and director of economic development. "Certainly the city loses ground any time there is a layoff."

However, McDaniel said Dublin's diversified business community should see it through trying economic times.

"Probably the best things we have going on for us are size and type," he said. "That has been a long tradition and there has been a lot of foresight by the city over the decades of having commercial and residential development.

"We do have these commercial developments here in town that house businesses, but there is a diverse mix of business in size and type. That helps us be a little more resilient in these tough economic times."

Part of the city's strategy is to offer companies creative incentives to stay, locate or expand in Dublin through grants and other financial tools, McDaniel said.

In December, city council unanimously approved economic development incentives to retain or attract four businesses. The businesses included the Dave Thomas Foundation for Adoption, GoAntiques.com and science and technology related ventures.

The recent announcement from nonprofit research giant Battelle on a possible expansion in Dublin is "a good example of retention and expansion," McDaniel said.

"(Battelle) came in a couple of years ago," he said. "We've had to work hard at it. They could have just as easily relocated to another city. This region is very competitive and that's exasperated by competition in and outside the state."

City council is considering a new economic development plan with new incentives for Battelle.

"In general the city of Dublin has been a great place for us to locate. Dealing with the city officials has been a really great experience," Battelle spokeswoman Katy Delany said.

To retain businesses, McDaniel said the city offers services such as access to its fiber-optic network.

"We have a very comprehensive program and that's because conditions have changed," he said. "We focus on retention. I believe the business you have is equally or more important than what you could have. We focus on service and hope they're successful and will expand here."

To attract new businesses, even during an economic slump, Dublin has partnered with TechColumbus, which works to aid technology-based startups.

"We try to work on all those fronts, reaching out to attract companies from outside the region, state, business creation," McDaniel said. "That's why we have a partnership with TechColumbus."