Player commitments announced on Twitter and Facebook? Free admission on select days for certain groups of patrons? And tickets, all of which are being offered at lower prices compared with last year, still available only days before the first practice round?

Player commitments announced on Twitter and Facebook? Free admission on select days for certain groups of patrons?Andtickets, all of which are being offered at lower prices compared with last year,still available only days before the first practice round?

What in the name of Jack Nicklaus is going on at the Memorial Tournament?

"Those are all signs of the times," tournament director Dan Sullivan said. "We're doing our best to keep up."

At least some things haven't changed, and that means there will be something for fans young and old alike.

The field once again promises to be one of the best on the PGA Tour. Memorial officials received early commitments from defending-champion Kenny Perry and several other past Memorial winners, including Vijay Singh (1997) and Jim Furyk (2002). There's also a lengthy list of major champions highlighted by Padraig Harrington, who won half of the calendar grand slam a year ago with victories at the British Open and PGA Championship.

And, at least considering last year's scores, par again has become sacred at Muirfield Village Golf Club in Dublin, where high rough and those furrowed sand traps pushed last year's average score to 2.397 strokes-over-par. That ranked fifth among the 54 courses used on the PGA Tour. Officials are promising conditions won't be as difficult this year - depending on the weather, of course - but the Memorial still should serve as a strong tune-up before the season's second major, the U.S. Open June 18-21 at Bethpage Black in Farmington, N.Y.

"Muirfield Village is one of the great venues not only on the PGA Tour but in all of golf," said Harrington, who will be playing the Memorial for the first time since 2004. "I am looking forward to going back there. It's nice going back to a golf course you haven't played in a while, and Muirfield is a wonderful place. It gives you a good idea of what your game is like."

Perry joined Tiger Woods as the Memorial's only three-time champion a year ago when he finished at 8-under 280, the highest winning score since Greg Norman prevailed at even-par 216 in 1990 when bad weather resulted in a 54-hole finish. Perry's total was the highest for 72 holes since Hale Irwin won his second title at 7-under 281 in 1985. Matthew Goggin, Jerry Kelley, Justin Rose and Mike Weir all tied for second last year at 282.

"The Memorial Tournament is one of my favorite events, and it also means a lot to me personally because that is where I got my first PGA Tour victory (in 1991)," said Perry, who also won in 2003. "For whatever reason, I feel real comfortable at Muirfield Village. I just love that course. I hope to keep coming back as long as (Nicklaus) will have me."

Aside from inflated scores recently that resemble the early days of the tournament, another throwback is the return of the Double-Skins Game, which last was staged in 1999.

Still, the Memorial continues to evolve in a changing world, and ticket prices have been trimmed across the board. An all-week patron badge costs $15 less than last year and includes a free three-day ticket for the practice rounds.The emphasis on bringing in younger fans continues, too. Wednesday is designated as Junior Golf Day, and that along with Tuesday's Military Appreciation Day help illustrate how Memorial officials are creating a more festive atmosphere early in the week.

Just a few years ago they wanted the focus to be on golf and modeled their approach with the four major championships in mind.

"We're trying to move the Memorial Tournament forward," Sullivan said, "and that's even more important these days when everybody's trying to stretch their entertainment dollars."