The past few years may be marked by recession, but the Dublin Convention and Visitors Bureau reported improvements in 2010.

The past few years may be marked by recession, but the Dublin Convention and Visitors Bureau reported improvements in 2010.

Bureau executive director Scott Dring last week told council members while giving a 2010 report that revenues increased last year and continue to look up in 2011.

According to Dring, 2010 has been described as "less bad" by visitors bureaus around the country.

In Dublin, bed-tax revenues from the city's hotels increased by 4.5 percent over 2009 and occupancy rates increased by 8 percent. The DCVB is primarily funded by Dublin's bed tax funds.

"More people visited Dublin, but paid less for hotel rooms," Dring said.

The DCVB also saw a 258-percent increase on summer packages that include a hotel and admission to the Columbus Zoo and Aquarium over 2009.

The package accounted for 1,266 room nights in Dublin and 4,276 tickets to the zoo or Zoombezi Bay.

The Dublin Irish Festival accounted for almost 2,000 room nights in Dublin, an increase of 24 percent, the report said.

Business travel has been hit hard by the economy, Dring said, so the DCVB has been concentrating on markets including social, military, educational, religious and fraternal.

"We secured numerous bus tours over the holidays," he said.

Things are expected to continue getting better.

"We believe 2011 will be better," Dring said.

Dublin has landed the 2012 Ohio Tourism conference and is a finalist for an Evangelical Women conference as well as an Australian Football event.

During next month's Arnold Sports Festival Dublin will host the hockey tournament, which is expected to bring in 600 room nights.

"We're trying to attract visitors visiting Columbus," Dring said.

The DCVB also reported landing the 2011 Alpha Eta Rho Annual Conference, which will host more than 300 members of the aviation fraternity.

Dublin has previously hosted the Safety & Flight Conference Intercollegiate Flying Championships, which helped lure the fraternity conference to the city, a release from the bureau said.

Dublin will also host the college flying competition again in May; the event is expected to bring in $1.7-million and 30 teams.

"This is a great example of how securing one large event will lead to additional business in the future," Dring said. "We work very hard to ensure that every conference and visitor has a great experience in Dublin so that they will consider our city for future business."

The DCVB is also planning for the 2013 Presidents Cup that will be held at Muirfield Village.

"We're already marketing for the Presidents Cup in 2013," Dring said. "Filling rooms is a high priority for the event."

For more information or a look at the 2010 DCVB report, look online at irishisanattitude.com.