Events Administration has streamlined the parade production process for the St. Patrick's Day and Independence Day parades. The 2011 application process more clearly defines the type of units by category that will be featured and admitted for the purpose of enhancing the entertainment value for our guests and defines the guidelines for each type of entry.

2011 Parade Production and Application Process

Events Administration has streamlined the parade production process for the St. Patrick's Day and Independence Day parades.The 2011 application process more clearly defines the type of units by category that will be featured and admitted for the purpose of enhancing the entertainment value for our guests and defines the guidelines for each type of entry.The categories are as follows: Commercial (Dublin business and Non-Dublin based business), Not for Profit, Elected Official, Parade Partner and Parade/Event Sponsor.The process will also ensure that the parade reflects its theme.In addition, it provides the opportunity for participants to apply for either or both parades using a single form.This application form will be available year round on-line.All parade entries will be reviewed and approved by Events Administration.

The St. Patrick's Day parade is a regional parade that appeals to Dublin residents as well as visitors from throughout Ohio seeking entertainment options.This works in tandem with the DCVB's mission to attract regional guests to Dublin including bus tours.The Lion's Club Pancake Breakfast begins the day.After the parade, guests often frequent Dublin establishments where Irish entertainment and specials are featured.

Parade Theme:"The Greenest, Grandest Parade Ever."

The Independence Day parade is a community parade that provides Dublin residents and their families and friends a way to celebrate our nation's Independence at home. This parade has become a tradition for many and is part of a celebration that includes the Sherm Sheldon Fishing Derby, the Skyhoundz Hyperflite Canine Frisbee Contest and the Evening Celebration.

Parade Theme:This theme is determined by the entertainment selected for the Evening Celebration and features red, white and blue.

Entertainment Value

Entertainment value is defined as "a well designed use of color, music, dance, costuming, floats and novelty/antique vehicles that generate excitement and attract and hold the attention of our guests for enjoyment/amusement".Entertainment value is enhanced by developing and incorporating the parade theme into the parade unit following established guidelines and standards. (Attachment)

Parade Unit

A parade unit is defined as physical vehicles, floats, people, and/or performers that participate as part of the group on the parade route.On the parade application, these units are described as: Walking, Specialty, Marching Band, Drum Corp., Pipe Band, Military Organization, Color Guard, Dance or Drill Team, Sports Teams, Bicycle Brigade, Irish Organization, Float, Novelty/Antique Vehicle/Mini-bike/Go-cart, Equestrian/Animal, Clowns, Mascots, Buskers, Elected Officials and Special Guests.

Parade Unit Guidelines for entries that meet entertainment value standards: Entry may have one 6'x2' banner and up to two of their own logos/name on unit.The logo/name may not exceed 2'x2'.Participants may wear clothing featuring their logo/name.No other sponsoring business logo/name may be presented in any way. Parade units are prohibited from distributing or displaying political materials.

Commercial Entry

A commercial entry is defined as physical vehicles, floats, people, and/or performers that participate for the purpose of promoting their own commercial venture.

Commercial entries are identified as Dublin based and non-Dublin based.Dublin based commercial entries paid no fees.Non-Dublin based commercial entries paid a $200 entry fee.Both Dublin based and Non-Dublin based commercial entries were encouraged to decorate their units to reflect the theme of the event.

In 2011, all commercial parade entries (Dublin based and Non-Dublin based) will be required to produce a parade unit that meets the entertainment value standard based on the parade theme.Commercial entries (Dublin based and Non-Dublin based) that do not or choose not to meet the entertainment value standard will be required to enter as a parade partner or event/ parade sponsor.

Commercial Unit Guidelines for entries that meet entertainment value standards. Entry may have one 6'x2' banner and up to two of their own logos/name on unit.The logo/name may not exceed 2'x2'. Participants may wear clothing featuring their logo.No other sponsoring business logos may be presented in any way. Parade units are prohibited from distributing or displaying political materials.

Not for Profit Entry

A not for profit entry is defined as physical vehicles, floats, people, and/or performers that participate for the purpose of promoting a venture that has tax exempt status with the IRS. They may not promote any other entity, organization or business other than itself.

Not for profit organizations have not been required to pay a parade entry fee and entries were encouraged to decorate their units to reflect the theme of the event.

In 2011, all not for profit parade entries will be required to produce a parade unit that meets the entertainment value standard based on the parade theme in order to be in the parade free of charge.If they don't comply, they may enter as a parade partner or event/parade sponsor.

Not for Profit Unit Guidelines for entries that meet entertainment value standards. Entry may have one 6'x2' banner and up to two of their own logos/name on unit. Participants may wear clothing featuring their logo.No other sponsoring organization logos may be presented. Parade units are prohibited from distributing or displaying political materials.

Elected Officials

Elected officials, regardless of locale, must represent the residents of Dublin to be eligible to be in the parade.These include Dublin City Council members, Washington Township Trustees, Dublin School Board members, County, State and Federal office holders.

Elected officials will not be required to pay a parade entry fee.They, and the members of their parade unit, may not actively campaign during the parade on the parade route. They, and the members of their unit, may wear clothing with the Elected officials entry name and current title on it, but it may not say , "Elect or Vote For."Elected Official entry may have one 6'x2' banner and up to two of their own logos/name on unit.

Political Candidates

Political candidates, regardless of their locale, may not participate in the parade.Elected officials, who are seeking re-election may not actively campaign on the parade route, but may participate if they are currently representing the residents of Dublin.

Parade Partner

A parade partner is defined as a business or organization that does not enter a parade unit of their own but seeks to creatively engage the community with their brand.Bands, balloons, floats and other professional parade units are offered to them to present to our guests and to expose the parade partner to the community in a positive, meaningful way. Parade partnership opportunities start at $500.

Parade Partner Potential Benefits

One business-provided banner in parade (may not exceed 6'x2')

Four representatives from the business or organization will be permitted to distribute candy or marketing materials during parade in addition to individuals.

Two representatives from the partnering business will be invited to VIP review stand (St. Patrick's Day partners only)

Representatives from the partnering business or organization will be permitted to wear company-branded clothing in parade

Parade Partner may have one 6'x2' banner and up to two of their own logos/name on unit

Recognition at review stand and/or on stage

Mascot roaming rights

*all marketing materials including logos and branding must be approved in advance by Events Administration prior to the event .

Parade/Event Sponsor

A parade/event sponsor is defined as a business or organization that seeks to creatively engage the community with their brand.Parade/Event sponsorship opportunities begin at $5,000. They may be cash, in-kind or media sponsors.

Parade/Event Sponsor Potential Benefits

Logo on event website with link to business website

Logo on print pieces (including 3 Dublin News ads)

Name on partner radio station

One sponsor-provided banner in parade (may not exceed6'x2')

One sponsor-provided vehicle in parade ( may have two sponsor business logos not to exceed 2'x2')

Four representatives from the sponsoring business will be permitted to distribute candy or marketing materials during parade/event in addition to group participants in parade unit

Two representatives from sponsoring business will be invited to VIP review stand (St. Patrick's Day only)

Two representatives from sponsoring business will be invited to Grand Leprechaun luncheon (St. Patrick's Day only)

One table for 10 at Evening Celebration (Independence Day only)

Opportunity to distribute marketing materials on 380 tables at Evening celebration (Independence Day only)

10'x10' tent, table and two chairs at Evening Celebration (Independence Day only)

Representatives from the sponsoring business will be permitted to wear company-branded clothing in the parade (T-shirts, hats, etc.)

Opportunity to be part of corporate volunteer program

Recognition at review stand and/or on stage

Mascot roaming rights

*all marketing materials including logos and branding must be approved in advance by Events Administration prior to the event.

2011 Parade Application Management

Events Administration has streamlined the parade production process for the St. Patrick's Day and Independence Day parades.The 2011 application process more clearly defines the type of units that will be featured and admitted for the purpose of enhancing the entertainment value for our guests.The process will also ensure that each parade reflects its specific theme.In addition, it provides the opportunity for participants to apply for either or both parades using a single form.This parade application will be available year round on-line.In January, all past parade participants will receive an email describing the new parade application process.They will be referred to the event website for more information and to apply.Completed applications will be sent to Events Administration for review and decision-making as they arrive.As the event gets closer and a greater number of applications are received, the applications will be reviewed on a weekly basis.If accepted, they will be notified on a first-come-first-served basis.Parade applicants will be notified of the line-up and other detailed information via email up to two weeks prior to the event.