Dublin will welcome golfers, more than 200 media members and many international travelers when the Presidents Cup comes to Muirfield Village Golf Club in 2013.

Dublin will welcome golfers, more than 200 media members and many international travelers when the Presidents Cup comes to Muirfield Village Golf Club in 2013.

Dublin Convention and Visitors Bureau executive director Scott Dring spent a week in Melbourne, Australia, for the 2011 Presidents Cup. He said Dublin has a lot in store when the event rolls around in two years.

In fact, a contingent of eight people from central Ohio attended the international PGA event in November to represent the area as the host of the next Presidents Cup, which will run from Sept. 30 to Oct. 6, 2013.

Dring and Dublin police Lt. Steve Farmer traveled to Australia with Dan Sullivan of the Memorial Tournament, Nicholas LaRocca of Muirfield Village, Alex Fischer of the Columbus Partnership, Jack Partridge of the Columbus Chamber, Lori Barreras of The Ohio State University and Linda Logan of the Columbus Sports Commission.

“For us as a group, the trip was twofold,” Dring said. “One was to go over there and learn about how the event was run, how the event was marketed, how visitors were handled when they were there on site and at the hotels and in the city.

“The other real important part was to have a Dublin presence at the 2011 event to educate people on what they can expect in Dublin in 2013, to educate on Dublin, raise awareness and get people excited.”

While the 2011 Presidents Cup served as a learning event, work for the 2013 event in Dublin has been ongoing.

“Honestly we started about a year ago,” Dring said. “There are committees already in place. There’s a PR committee that’s met for a year now leading up to 2013, and Dublin is not the only player. This is a central Ohio and whole statewide effort. We have the state tourism director serving on our committees. Experience Columbus serves on our committee, as well.”

A travel package featuring Dublin hotels for people who want to attend the Presidents Cup in 2013 is already in place, Dring said. Hotels are expected to be filled with media and travelers.

“Visitors coming to this event are different because it’s much more international,” Dring said, noting that visitors will stay longer.

“There were over 200 media covering the event (in Australia). We’ll see the same thing here in Dublin in two years,” he said. “TV-wise exposure is huge — 500 million worldwide will watch. That’s on par with Olympics numbers.”

Dring said he was surprised by the amount of international visitors that attended the Presidents Cup in Australia, and he believes the event will give Dublin exposure on a national and international stage.

“Now we can position Dublin as a destination city that people want to come visit (and) work,” he said. “It’s really an opportunity to put Dublin on the international stage and raise awareness of our great city worldwide.”

It’s also an opportunity that is expected to bring an economic impact of $50 million to central Ohio, Dring said. The city will work to keep people in Dublin and spend their money at local businesses and restaurants, although some events will be held in Columbus.

According to Dring, the players and dignitaries will stay at the new Hilton hotel in downtown Columbus, where the event gala will be held.

“The tournament will work to make sure everyone is getting benefits from the event,” he said. “We’re extremely confident we’ll sell out our hotels.”

The Presidents Cup also could lead to other international events in Dublin.

“From our perspective of the (convention and visitors bureau), anytime you can position your city as a place that hosts international events, especially an international event of this magnitude, it can open doors for us in the future,” Dring said. “It shows we have the capabilities to host major events.”

Muirfield Village will become the first club to host three of golf’s most important international team competitions. In addition to The Presidents Cup in 2013, it already has served as the site of the Ryder Cup and Solheim Cup.

The Presidents Cup — which was first held in 1994 to give the world’s best non-European players an opportunity to compete in international team match-play competition against a squad from the United States — takes place every two years, opposite the Ryder Cup.

“I don’t think people really understand the magnitude and excitement it will bring,” Dring said. “It’s a whole different format and the energy on the course is unlike any I’ve seen. É It’s an event I know people here in central Ohio are going to be very, very excited to see.”