Although it is critical to maintain and promote the unique identity we have in the great city of Dublin, it is also important that we work with regional partners to market central Ohio as a whole.
Although it is critical to maintain and promote the unique identity we have in the great city of Dublin, it is also important that we work with regional partners to market central Ohio as a whole. Regionalism is particularly important in the travel and tourism world. Think about the last time you went on a business trip or vacation: Do you remember what county or specific city you stayed in? Visitors don't care about city lines or county boundaries, so it is important that we work with regional partners to help maximize the traveler's experience.
The Dublin Convention and Visitors Bureau always has worked with and, in many instances, forged collaborative partnerships with regional partners. One such example is the Capital Area Tourism Alliance (CATA), which includes the leadership from every convention and visitors bureau in central Ohio, including Experience Columbus, Dublin and 11 other cities and counties. The group meets regularly to discuss legislative and marketing issues that not only will benefit each individual organization but also the entire region as a whole.
Another great example of regionalism is the Presidents Cup, which is coming in 2013. This international golf event will attract more than 500-million television viewers worldwide and more than 50,000 visitors. Moreover, it will generate an estimated economic impact of $40 million to the local economy. The event will be held at Muirfield Village Golf Club in Dublin and will provide a tremendous opportunity to put Dublin and the central Ohio region in the international spotlight. The CVB and the city have been working collaboratively with the leadership of Columbus to ensure that the region takes full advantage of this great opportunity. A great example of this collaboration was the recent 2011 Presidents Cup in Melbourne, Australia. Representatives from the city Dublin, the Dublin CVB, Columbus Partnership, Columbus Chamber of Commerce, Columbus Sports Commission and Muirfield Village Golf Club attended the event with the common goal of promoting the central Ohio region as the host site of the 2013 Presidents Cup.
The bureau's mission, to attract visitors and their travel dollars to the city of Dublin, is made much easier when we establish and take advantage of regional partnerships. Some of these partnerships include Experience Columbus, Columbus Sports Commission, Columbus Group Tour Council, various convention and visitors bureaus across the region and others. For example, the bureau has worked successfully over the years with the Columbus Sports Commission to attract new events and expand such existing events as the Ohio High School Athletic Association's (OHSAA) state championships. Although the majority of these championships are held in downtown Columbus or at the Ohio State University, the bureau has developed a great partnership with OHSAA, resulting in teams staying in Dublin. In fact, last year, Dublin experienced a record number of room nights as a result of the various championship events.
For more information on the city of Dublin and the tourism product we offer our visitors, visit our website at www.IrishisanAttitude.com.
Scott Dring is the executive director of the Dublin Convention & Visitors Bureau.