The Dublin City School District uses many different communication tools to keep its stakeholders informed.

The Dublin City School District uses many different communication tools to keep its stakeholders informed.

Communication efforts of school districts can play a key role in student achievement by keeping parents and the community informed about student and teacher performance.

The Dublin City School District also strongly believes in keeping the community informed of our efforts to run your school district as efficiently as possible, while providing our constituents with a high level of return on their investment in our schools.

In the past few weeks, we have introduced two new communication tools we hope will enhance our efforts to communicate and will serve as a point of two-way conversation for our community.

Last month, the district introduced its Facebook page and its YouTube channel.

As we all know, social media is here to stay and has become an online community gathering spot. We believe it is important for our district to have a presence in these highly powerful mediums.

How we consume information as a society continues to evolve and our district works hard to provide information in the preferred formats of our customers.

According to a study by the Pew Research Center, almost 70 percent of Americans who use the internet are on Facebook and the majority are adults.

Today, more than 1-billion people use Facebook worldwide. YouTube has become the world's second largest search engine, second only to Google. In today's world of cell phone and flip cam videos, video content is pervasive.

Facebook and YouTube are not the district's first social media efforts. For more than two years, the district has been using Twitter to send out small bursts of information per Twitter's 143-character limit platform.

The effort has been highly successful as Dublin City Schools has more Twitter followers than any other suburban central Ohio school district using Twitter.

Social media will enhance our other communication tools, many of which have been in place for years.

Our local newspaper, the ThisWeek Dublin Villager, remains one of the most popular sources of school district information.

The district continues to publish its own printed newsletter periodically as well.

The Dublin City Schools web site receives tens of thousands of hits per month.

Our television show airs across the district and online. Our schools do a great job of communicating with parents via our subscription email service.

In the event of weather or other related emergencies, we have an emergency calling system in place capable of calling all parents in the district if necessary.

Our students are digital natives and are growing up in an era where Facebook, Twitter, and YouTube are not "novel" concepts, but simply are woven into the fabric of our society and used for a variety of purposes.

Our students are using these tools on a daily basis and hardware such as iPads, MondoPads, and smart phones are becoming more integral to classroom learning with each passing year.

"Wikis" and "Moodles" have become powerful online learning tools for many of our students. The recent dedication of The Dublin Technology Center on Coffman Road emphasizes our district's commitment to online and blended learning.

It is our goal to prepare our students for success in the global economy and using 21st century learning tools is an important part of that process.

It only stands to reason that we also must recognize the importance of using the 21st century communications tools available to us.

Facebook and YouTube are just the latest evolutions of our district's effort to make sure our stakeholders are provided with multiple methods to receive news and information about their school district. We will continue to seek new avenues and listen to community feedback.

Please visit us at and be sure to like us on Facebook.

Dublin City School District Superintendent David Axner submitted the From the Superintendent's Desk column to the ThisWeek Dublin Villager.