Council mulls promotional, marketing packages
So far Dublin has committed $350,000 to Presidents Cup expenses, and City Council is mulling packages in excess of $200,000 to make the most of the international golf competition.
Dublin City Council members last week discussed Presidents Cup opportunities for the city in a Finance Committee meeting with packages ranging from nothing to $204,000.
The Presidents Cup is expected to bring 24 of the world's best golfers to Dublin Oct. 1-6, along with a $50 million impact to the region.
Dublin has committed $250,000 for advertising connected with the Presidents Cup and $100,000 for city services.
Options for community events, ceremonial gifts, marketing and a community pride campaign were taken to council for input.
One option includes a Presidents Cup trophy tour, Presidents Cup-themed offerings at local restaurants, Dublin photo spots at local parks and other ideas at no cost to the city.
Another package, for $44,000, included $19,000 for marketing, $2,000 for Presidents Cup pins and $23,000 for banners and flags to post on bridges, lamp posts and buildings.
A third option, for $204,000, included a legacy book and video for $13,000, a ceremonial motorcade through the city for $6,000 and a Presidents Cup street festival with entertainment for $70,000. The large campaign also includes $95,000 for a Presidents Cup advertisement that incorporates five-foot golf balls, as well as a public art project that would put a piano in Historic Dublin throughout the summer for $20,000.
Council members were largely unsupportive of the plan to install 12 five-foot golf balls somewhere in Dublin to create excitement and knowledge of the Presidents Cup.
"It's not a good use of money," Marilee Chinnici-Zuercher said.
"I'm not wild about those," Cathy Boring agreed. "It's too much money for something temporary."
Council members mostly support items that put the spotlight on Dublin and involve residents.
"I think we should focus on Dublin," Chinnici-Zuercher said.
Mayor Tim Lecklider applauded many of the free community engagement ideas as well as the idea to post American flags throughout the city.
"I want to psyche out the (international) team," he said.
Lecklider also supported the Dublin street festival, which would be held Thursday, Oct. 3.
"I think we need to host some sort of party or celebration," he said.
John Reiner also favored American flags and Dublin flags as well as the idea for a piano for the public to play in Historic Dublin.
"It's something I think we should do every year (and) every summer," he said.
Communications Director Sandra Puskarcik said she would take council's input and use that for proposals about Presidents Cup activities that will later go to council for approval.