Dublin Villager

Presidents Cup had $20 million economic impact

By ThisWeek Community News  • 

The Presidents Cup brought more than $20 million in economic impact to central Ohio last fall.

The international golf event held at Muirfield Village in Dublin in October , 2013 brought the region millions of dollars and lots of attention.

According to Dan Sullivan, tournament director and HNA Sports Group president, the Presidents Cup had an economic impact of about $22 million on central Ohio.

"The majority was spent in Dublin," Sullivan told Dublin City Council members during a Feb. 10 meeting.

Some of the money went to Dublin hotels, which were full during the golf event.

"As I understand it's the largest month of bed tax generation ever," Sullivan said.

Rain showers did not keep golf fans from the event.

"From a performance standpoint we did sell out the event," he said, adding attendance was about 150,000 people, which is an increase of 67 percent over the 2009 Presidents Cup.

Dublin was also seen throughout the world, thanks to media coverage of the Presidents Cup.

More than 800 million residences around the globe tuned into Presidents Cup coverage.

Nationally, NBC Sports covered the event, providing 62 hours of competition coverage and 34 hours of Presidents Cup news, Sullivan said.

In comparison, the Memorial Tournament usually nets 32 hours of competition coverage, he said.

"We had 567 registered media (workers) attend the event representing 167 media outlets," Sullivan said.

There were more than 18,000 articles written about the Presidents Cup in Dublin, resulting in 71 million online impressions during the event, Sullivan said.

"We're very proud of these numbers," he said.

"When we came to you 21/2 years ago we had hoped the numbers would meet this level," Sullivan said.

"You never know when you put it on, but we were able to accomplish that."

The event also brought the region together, with events held throughout central Ohio and entities such as Dublin, the Franklin and Delaware County Sheriff's Departments, Experience Columbus, Ohio State University and many others working together, Sullivan said.

"We hoped and expected we would reach these numbers," Sullivan said.

Presidents Cup organizers also looked at the many new events held as best in class, Sullivan said.

"I think every one of us heard about what a success (ForeFest) was," Mayor Michael Keenan said of the Thursday evening festival in Historic Dublin.

Residents have asked about future ForeFests, Keenan said.

Coming off a successful Presidents Cup, Sullivan said there are high hopes for the 2014 Memorial Tournament, which will mark the 39th year.

"We'll use many of the learnings from the Presidents Cup at the Memorial Tournament," Sullivan said.

"You'll see things evolve in the Memorial Tournament."

The Memorial Tournament will be held May 26-June 1.

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