Gahanna residents could receive 25-percent discounts on 2011 memberships and other deals by purchasing their passes early.

Gahanna residents could receive 25-percent discounts on 2011 memberships and other deals by purchasing their passes early.

The Gahanna Parks & Recreation Department has announced a new membership rate structure for their public pools - the Gahanna Swimming Pool and the Hunters Ridge Pool - including "early bird" 25-percent discounts.

Through April 29, early-bird rates for residents are: single, $140; couple, $190; family, $225; seniors (55 years and older), $50; and provider, $70. Provider memberships are for childcare providers of a traditional membership household, such as a babysitter, said Kate Moening, parks and rec marketing coordinator.

Early-bird discounts for nonresidents are: single, $175; couple, $240; family, $280; seniors, $60; and provider, $85.

Reduced-rate "sneak peek" deals will be available to residents from April 30 to June 8 at the following prices: single, $170, couple, $220; family, $265; seniors, $50; and provider, $80. Nonresident sneak-peek cost is: singles, $195; couples, $255; family, $305; senior, $60 and provider, $100.

Regular rates for residents after June 8 are: single, $195; couple, $250; family, $300; senior, $50; and provider, $90. Regular prices for others are: single, $215; couple, $270; family, $330; seniors, $60; and provider, $110.

Parks superintendent Mike Musser said a community survey showed last year that an early-bird discount is more of an incentive for residents to buy memberships than a rewards card that was offered in 2010.

"We called everyone who didn't renew their memberships - 81 households," Musser said. "Those who didn't renew said it was too expensive. Our goal is still to sell more memberships. As far as the dollars, we're lowering the price to increase the number of people who purchase them."

During the 2010 season, the Gahanna pools generated a membership of 3,819, representing a decrease of 361 members from 4,180 in 2009.

Membership perks include discounted gate passes for members' guests, discounted seven-day pass purchases and reduced rates on select swim lessons and swim teams.

"We are very excited about the changes," Moening said. "The cold and snow has just begun, but let's start planning our summer fun."

In addition to the discount rates, the first 1,000 memberships sold will include a discount card worth $60 off lessons, rentals, gate fees and other benefits.

"Basically, we did a 25-percent discount for an early bird based on our regular rate," Musser said. "Last year we had a rewards package with items like free guest passes and that worked OK, but people were more excited about the reduced price. For this year, we'll still have an incentive card for the first 1,000."

For more information, check the Winter/Spring 2011 Gateway, Gahanna's parks and recreation program guide, or call (614) 342-4250.