In the next several weeks, the Parsons Avenue Merchants Association's latest directory will be available throughout the area.

In the next several weeks, the Parsons Avenue Merchants Association's latest directory will be available throughout the area.

More than 14,000 directories will be delivered to area businesses and homes through TheBAG, which brings fliers, community news, samples and shopping information to the area each Thursday.

"The directory is basically a listing of all the merchants on Parsons Avenue whether they are a member of our association or not," said Jeff Knoll, PAMA coordinator. "It is meant to assist area residents in what Parsons Avenue has to offer to them."

The directory has been printed on and off through PAMA's history. Typically it comes out once a year.

"We try to do at least one a year because the businesses change and we have to change with them," Knoll said.

This will be the second year the directory will be printed in color at a cost of about $1 each. A majority of the cost has been picked up by a grant from United Way and sponsorships from Nationwide Children's Hospital.

Knoll expected the directories to be delivered in the next two weeks. They will go to residents and businesses in the 43206 and 43207 area codes and within a mile radius from Parsons and Frebis avenues.

The directories will also be available in some area businesses.

"Virtually any merchant on the avenue who has counter space for passing these out will have some," Knoll said.

Knoll said the goal is to show people Parsons Avenue is a viable shopping location.

"There are a lot of merchants in the avenue and we would like people to look into the directory to take care of their needs before they head someplace else," he said.

"We have a lot of good honest businessmen here on the avenue that people should look at first, especially with gas prices the way they are," Knoll continued. "Anyone that goes to one of the big boxes out in the suburbs before a hardware store on Parsons is wasting money."

From personal experience, Knoll -- who owns Graphic Touch -- said the directory helps spark business.

"Just as an example, I have a business here on the avenue and within two (or) three days of TheBAG going out, a woman from German Village came in just to get some copies made," Knoll said.