The German Village Society is expanding its presence on the Internet in the hopes of bringing in more young professionals to the nonprofit.

The German Village Society is expanding its presence on the Internet in the hopes of bringing in more young professionals to the nonprofit.

The society in recent weeks has started using Twitter, a Web site that allows users to send short text messages to a large audience, to promote events and share information about German Village.

The society's focus on new media and social networking is part of its strategy to revamp its image and make use of the technologies available to them.

"I've noticed that a lot of other nonprofits in central Ohio are using new media," said Erin O'Donnell, executive director of the society. "And they do a great job in bringing in young professional because they are using those new media.

"They live here so we want them to be engaged in the society," she said. "Your young professionals of today are your long-term members of the future."

One of O'Donnell's goals when she became the society's executive director earlier this year was improve its presence on the Web. She has already redesigned Neighbors 4 Neighbors, the society's e-mail newsletter, into a weekly online publication and added the society to the social networking site Facebook.

"It's something that is so easy, and literally takes seconds a day, that it is worth trying out," O'Donnell said. "Even if we sell a few more tickets for the Haus und Garten Tour or we sell a few more red geraniums, the cost is totally worth it."

O'Donnell said she realized the power of new media after she joined Facebook.

"Within a week I had 200 plus former high and college friends," O'Donnell said. "It started me thinking that there are so many people in German Village who are young and connected and who use these media."

As of late last week, the society had 125 users following the society on Twitter.

She said the society has also considered starting a blog.

"It's all on the table right now," O'Donnell said. "It's something we are going to try to do -- think creatively this year."

Anthony Cordo is one of the users following the society on Twitter.

"I'm glad that they are on there," he said. "It's a great way to get the word out there to the community. Social media has such a reach throughout the entire community and you can speak to so many people with little cost."

He said the appeal of new media is partially instant gratification.

"Honestly, it has an appeal because you don't have to wait for someone to pick up the phone," he said. "A big part of it is, it is a way to stay connected with the community."

Dcross@thisweeknews.com