German Village Society hires fundraising consultant
Raising Green Productions will serve as the chief fundraiser for the German Village Society during the next year.
The locally based company will have a hand in the Haus und Garten Tour and in creating yearlong sponsorship packages for other village activities.
The 12-month, $17,000 contract starts Jan. 7.
The society entertained roughly two dozen proposals and conducted eight interviews before choosing Raising Green, said Shiloh Todorov, director of the German Village Society.
If each of the objectives are met or exceeded, bonuses are to be awarded to Raising Green.
Hiring a professional fundraiser is part of an overall strategy to recast the business model and make it more efficient and realize some income beyond weather-dependent events and membership dues, Todorov said.
Tanya Rutner, founder and chief producing officer for Raising Green Productions, said she just bought a house on Whittier Street, so she feels she's now invested in the neighborhood.
"Certainly as a resident and member of the community I'm thrilled to be able to help out the organization that keeps its community as cool as it is," Rutner said.
"I'm really excited to be able to live in a really cool neighborhood and work with them on all of those things that make this neighborhood great."
Raising Green was established in 2010 and raises money mostly for political and nonprofit organizations.
Todorov said she was impressed by Rutner's resume.
"What I saw in Tanya was someone who could strengthen what the German Village Society was already doing," Todorov said.
"When we set out to hire a fundraiser we were more interested in getting someone who could teach us how to do it ourselves."
The society previously had paid Adrianne Mellen Ramstack $18,500 as a Haus und Garten Tour consultant.
Ramstack, however, bowed out of the position after last year's tour. The GVS had intended to spend $30,000 on the new fundraiser but scaled back the duties of the post, resulting in a lower cost, Todorov said.
Nevertheless, hiring a professional consultant was considered imperative, she said.
"I think it's kind of twofold," Todorov said.
"I think we've got great board members and great volunteers who are going to play a role in identifying donors and participating in requests," she said.
"We basically wanted some consulting expertise so we don't have to figure it out," Todorov said.
"We wanted somebody to tell us about best fundraising practices in a couple of weeks, and we wanted someone to train our volunteers, set the deadlines and keep us on track."