The German Village Society has a fundraising goal of $100,000 for 2013.
But is it a sustainable annual target?
The society's board of trustees thinks so.
Board members discussed the fundraising effort at their monthly meeting Feb. 11.
The society has a critical needs list for 2013 that includes hiring a historic preservation officer at $25,000 a year, developing a new sign plan for the community and continuing the oral history project currently in progress.
All of that points to the need for more aggressive fundraising. The society recently hired Tanya Rutner of Raising Green Productions to ramp up charitable giving over the next year.
Society board members said their hope is to hammer out a strategy that will yield big dividends in years to come.
"If we can't raise $100,000 I'd be surprised," board president Bill Case said.
The society already collects $35,000 a year in annual dues and money generated from the Haus und Garten tour.
The plan is to tie the sponsorships to the Haus und Garten Tour and have umbrella support for the largest neighborhood events: Village Lights, Village Valuables, Monster Bash, Art Crawl and Tea 4 2: Tea for 200.
In the meantime, the development committee has tried to develop a better fundraising coordination, said Shiloh Todorov, Society director.
"The German Village Society hasn't had this kind of coordinated sponsorship package since Oktoberfest and the recession changed a lot of companies' giving plans," Todorov said.
"So, this is our foray back into a coordinated effort to appeal to business, and to do so through the networks and connections people on the board and the development committee -- and in the wider Village -- have with Columbus decision-makers."
Meanwhile, the Society will launch a separate capital campaign this year for additional improvements to the Meeting Haus.
A subcommittee is expected to create a final draft of desired enhancements, set a financial goal and begin fundraising this fall.
Those upgrades would be in addition to $45,000 in current renovations to the Brent Warner Festival Hall, more commonly known as the Fest Hall.
That project, which should be wrapping up in the next two weeks, was paid for by dedicated society funds, not capital campaign dollars, Todorov said.