The 13th annual Art Crawl will feature a strong social media component, with the German Village Society encouraging visitors to post pictures and compete for prizes.
Mark Weiss, assistant for visitorism and social media organizer for the Society, said patrons can snap photos post them on Instagram via @germanvillage588, on the German Village Society Facebook page and on Twitter through @germanvillage. Those participating must use #GVArtCrawl to be considered for a prize. It also allows the society to follow the trend during the event, Weiss said.
The Art Crawl will be held from 5 to 9 p.m. July 19 in Macon Alley between Whittier and Frankfort streets.
Admission is $20 and tickets can be purchased at the gate the evening of the event. Proceeds benefit the German Village Business Community.
Weiss said social media participation was part of the group's Village Valuables and the Haus und Garten Tour events earlier this year. He said the site trendsmap.com, which tracks national and local Twitter trends, indicated the Haus und Garten Tour held June 29 was trending as high as eight during that afternoon.
"The idea is awareness event and creating a social presence we haven't had before at German Village events," Weiss said.
He said the photo contest winners will be chosen randomly. Prizes include tickets to the Columbus Crew, the Columbus Zoo and Aquarium and Zoombezi Bay and dinner at G. Michael's Bistro.
Greg Gamier, co-owner of Village Pet Supply and member of the German Village Business Community, said the Art Crawl is a juried art show, meaning all 33 artists had to be hand selected to participate. They will set up in garages along Macon Alley.
In addition, there will be musicians on each block and performance artists demonstrating their medium to the public.
"It's a small festival atmosphere," he said. "Because we are just four blocks long, one of the great things is having the demonstration artists out there and having the musicians there. It keeps the flow going."
One of the featured art vendors is Re-Tee Scarves, owned by sisters Molly Tanner and Karen Cameron.
"Everything is repurposed," Tanner said.
The two reuse old T-shirts featuring all colors, messages and styles. They stitch together the usable parts of the shirt and design them into something casual or elegant, depending on the taste of the customer, she said. The completed scarves are 76 inches long and 51/2 inches wide.
Tanner, whose family grew up in German Village, said her and her sister's artistic side was encouraged from an early age.
"We grew up in a family where we always made things," she said.
Food samples will be offered from establishments such as Barcelona, Juergen's, Kolache Republic, Sidecar Catering and Two Caterers.
Wine and beer will be served. The price of admission includes two drink tickets.