Miles Elmers (inset) is pictured with his son, Kirwan, in a 1964 photo as they talk with a prospective buyer of one of their custom-built motor homes. It was in the 1950s, as he traveled the United States to promote a variety of products, that he developed a low-sudsing laundry detergent for washing machines. Business boomed and so did Miles' interest in motor homes. He was instrumental in developing the first commercially converted motor home in 1952. After selling his famous All brand soap to Monsanto Corp., Miles was able to turn his attention full time to mobile-home travel. He purchased the land cruiser division of the Flexible Co., a bus manufacturer in Loudonville, and with Kirwan formed the Custom Coach Corp. This first company to specialize in custom-built motor-home conversions of bus shells introduced a new style of travel to the RV industry. The company attracted a who's who of clients with the luxury innovations it developed. Music celebrities took notice of the company's vehicles for travel, which led to other entertainers also becoming customers. Commercial customers included McDonald's founder Ray Kroc, Dave Thomas of Wendy's fame and August Busch lll, CEO of Anheuser-Busch. In 1963, Kirwan attended a weekend gathering of "house car" owners who voted to form the Family Motor Coach Association. This organization is celebrating its golden anniversary and in August inducted Kirwan Elmers, a charter member, into the RV/MH Hall of Fame in Elkhart, Ind. The Custom Coach Corp. formerly was located at 1400 Dublin Road in Marble Cliff.