The number of stores selling State of Devotion merchandise has now grown to 14.
But the 14th outlet is special: It is the first storefront operated by State of Devotion owner Jim Jackson, a Grandview resident.
His store, Devotion, which occupies space adjacent to Accent on Nature at 1435 Grandview Ave., opened March 12.
"I was always looking to have my own store," Jackson said, "but I've been growing the business in a very careful and conservative manner. I've always had the classic three- to five-year entrepreneurship program in mind. We're coming up on three years in business and it was a natural progression to open my own shop."
State of Devotion is a lifestyle clothing and accessories brand specializing in Ohio- and Columbus-themed products.
"I think people should be proud of where they come from and where they live," Jackson said. "There's kind of a dual meaning to state of devotion. You can be devoted to a place, a physical space, or it can be a feeling of emotion you have for a cause or belief."
In addition to T-shirts, the company's product line has grown to include children's clothes, handmade jewelry, tote bags and growler bags.
The store also offers items made by Griffin Hollow Studio, including wallets made from reclaimed redwood and keychains made from pieces from the old bleachers that were removed when Ohio Stadium was renovated in 2000.
"We have a great partnership with Griffin Hollow," Jackson said. "I'd like to bring in and sell other items from local companies in the store as we expand."
A false wall can be moved to increase the storefront's space as needed, he said.
State of Devotion products will continue to be sold in central Ohio stores, including Simply Vague, Bink Davis, the Experience Columbus visitors center, the Ohio Statehouse Museum and Ohio Historical Society gift shops, and the Ohio Taproom on West Third Avenue.
"Our first retail outlet was Celebrate Local at Easton," Jackson said. "When they agreed to begin selling our products, that's when things really began taking off."
Stores in Cleveland, Norwalk and Yellow Springs also sell State of Devotion products.
Another idea Jackson is exploring is designing shirts featuring the mascots of local schools.
"We would work with the PTOs, whether it's a design we come up with or one they give us, and part of the proceeds would go to the schools," he said.
The flagship store will serve as a test market for new products, Jackson said.
"I'm really excited for my business to be part of the Grandview community," he said. "I've always had my eye on Grandview Avenue as a potential site for a store. It's a perfect location."
For more information about State of Devotion and its products, visit stateofdevotion.com.