Destination Hilliard launches mobile site for smartphones
Destination Hilliard on Jan. 21 launched a mobile website to help smartphone users quickly locate local retail businesses, hotels and restaurants.
Christy Clark, executive director of Destination Hilliard, estimates about one-third of convention and visitor bureaus in the United States have mobile sites.
"We're ahead of the curve," Clark said.
The site was developed with visitors in mind, Clark said, including those who will attend the city's inaugural summer food and music festival, Solebrate!
"Our goal for the (mobile) site is to offer access as quickly as possible for people looking for somewhere (to dine, shop or stay) in Hilliard," Clark said.
It was essential to have the site established before Solebrate!, which will be held the third weekend in June with 10,000 visitors expected, Clark said.
"When visitors come here for an event like Solebrate!, we want them to find other activities here, too," she said.
The mobile site redirects from destinationhilliard.com and includes the option for a user to access the full website.
Clark said the site cost $2,200. The city contracted with Allied Resources to write and implement the site, funded with revenue from the city's bed tax, a tax collected on hotel rooms in the city of Hilliard.
The mobile site took about four months to launch, and it was a goal Clark said she had when she was named the first executive director of Destination Hilliard when it was founded in 2010.
"We want Destination Hilliard to remain on the cutting edge of technology that visitor and convention centers provide," Clark said.