There is good news on the horizon for Honda and that translates into good news for the Union County economy, according to Honda Marysville owner Bruce Daniels.

There is good news on the horizon for Honda and that translates into good news for the Union County economy, according to Honda Marysville owner Bruce Daniels.

While General Motors and Chrysler navigate the uncertain maze that is the U.S. auto industry, Daniels said the demand for Hondas is expected to exceed the supply by the end of this year.

In a county where 390,000 Honda Accords are manufactured each year, that news is more than welcome.

"Over 390,000 Honda Accords are built here as well as many other products," Daniels said. "When you think about 1.3-million (Hondas) being sold, that 390,000 cars, and we're on a trend of inventory going down quickly, and sales going up, I'd say that's a nice spark for the Union County economy."

Daniels said the outlook for Honda is promising.

"They (Honda) expect to have a supply and demand problem by the end of this year, believe it or not," Daniels said. "They expect August and September sales to level out the same as last year's. They don't anticipate to be at the levels in August and September that the year to date sales were last year, but they believe the car automobile sales for Honda will be he same or above in August and September that it was a year ago."

Daniels said Honda officials told him they did not expect to be "out of the dark until 2010."

Daniels also cited a report by the National Auto Dealers Association that consumers are feeling more confident and that in May, consumer attitudes jumped to their highest level in eight months, marking the biggest one-month gain since April 2003.

"They also went on to say that the pent up demand for new cars will eventually burst the dam," he said. "They said there is 4- to 5-million units worth of pent up demand and that 55 percent of respondents, according to an R.L. Polk study, said they plan to buy a vehicle in the next 24 months and a quarter of them plan to buy within the next year."

Daniels also pointed out that the sale of 1-million new cars would generate more than $25-billion in revenue and more than $1.4-billion in state sales taxes.

While Honda sales are down 33 percent nationwide, Daniels his Marysville dealership has fared better with a decline of 24 percent.

"That was over $1-million a month in sales revenues to your locals Honda store and over $12-million a year, so it kind of created a lot of meetings, a little bit of panic here and there and some longer days than we had in 2008," he said.

However, while district-wide certified used car sales are down 21.8 percent, that isn't the case locally.

"Certified used vehicle sales are very, very good for us," he said. "We are actually up 16.1 percent year to date, which is a 37.9 percent swing (over the district average)."

Daniels said he is encouraged by recent sales figures. "This month we are pacing at 145 new cars and last June was 146," he said. "Things are changing. They are changing for us. We're seeing it."