New brew dubbed ‘43229’ in running for Budweiser contest
It doesn’t get any more local than this.
Anheuser-Busch officials announced last week that they will be brewing, albeit in small batches, a beer dubbed “43229,” after the Northland Zip code that encompasses the Columbus brewing operation that sits on 258 acres off Busch Boulevard and which first produced beers in 1968.
Under what is being called “Project 12,” but which should now more properly be called “Operation 6,” brewmasters at Budweiser’s 12 geographically dispersed breweries worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency, according to the corporate announcement.
“The assignment pays homage to Budweiser’s ‘clean and crisp’ taste by using proprietary yeast directly descended from the original Budweiser yeast culture used by Adolphus Busch in 1876 and still used by Budweiser today,” the announcement stated.
Through internal tasting and analysis, the 12 small-batch beers, each a lager using all-natural ingredients, were pared to six to take part in a summer-long, nationwide sampling effort.
The one from the Columbus brewery, Budweiser Small Batch 43229, made the cut.
“We asked our Budweiser brewmasters to each submit a beer idea in styles that consumers have shown interest in,” Rob McCarthy, vice president of Budweiser, was quoted as saying. “From those 12 ideas, we narrowed it to the six best. Our brewmasters have been working in small teams this spring and early summer to perfect these six and now it’s time for consumers to let us know what they think.”
To launch the six sampler beers, private events with brewmasters are scheduled to take place in August in all 12 brewery cities. In addition to Columbus, these include St. Louis, Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Houston; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles.
The announcement described Budweiser Small Batch 43229 as a light-amber lager using eight different types of hops with 6-percent ABV. The beer, which is brewed locally, was the “brainchild” of the brewery’s general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter, the announcement stated.
The other five finalists are from the Los Angeles, St. Louis, Williamsburg, Baldwinsville and Fort Collins operations.
The six remaining beers also will be sampled during “Budweiser Made in America” over Labor Day weekend in Philadelphia. The two-day music festival benefits United Way and will culminate following a summer of music parties in cities all across America in which Budweiser will invite its Facebook fans to experience talented local bands and artists and sample some of these news beers along with local food in Los Angeles, Phoenix, Denver, Dallas, St. Louis, Chicago, Cincinnati, Nashville, Miami, Boston and New York City.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.