Northland News

Seasonal Concepts will close doors in June


After four decades in Clintonville and a 2012 move to the Northland area, Seasonal Concepts is calling it quits.

The business, which got its start as Flower City 40 years ago in the Graceland Shopping Center, will close at the end of June.

Owner Sue Parsons attributed her decision to the location and the economy.

“I think when people got used to the economy getting worse, they got used to doing without and going with less expensive, so quality in their minds went by the wayside,” said Parsons, who’s owned the business for five years.

She said she’s “very sad for her employees,” many of whom have worked for the store for more than a decade.

Seasonal Concepts is known for its high-end patio furniture, floral arrangements and elaborate Christmas decorations during the holiday season.

The store was relocated from Graceland to 980 Morse Road in September 2012.

Operations manager Becky Pennington, who’s worked for the store for 25 years, said when Graceland was redeveloped several years ago, the rent for the 12,000-square-foot business got too high.

That’s why Parsons moved the store into the vacant Buddy’s Carpets, a 7,500-square-foot space that was nearby, had easy access to Interstate 71, good frontage and high traffic counts, Pennington said.

Pennington said she figured it would take time for customers to adjust to the move – the business had in fact relocated three times within Graceland – but the anticipated level of business never returned.

“You could always expect a struggle anytime you relocate, because anytime we relocated in Graceland, people thought we were closed,” she said.

Parsons, who lives on the Northwest Side, said she bought Seasonal Concepts because her son, Shawn Huntzinger, worked there, and the out-of-town owner at the time had planned to close.

She said she’s open to selling the business if a buyer comes forward.