A 24-hour neighborhood fitness center with the latest in fitness technology is how Bruce Whitley of Anytime Fitness describes the new co-ed center at 7557-D Gooding Blvd., Lewis Center.

A 24-hour neighborhood fitness center with the latest in fitness technology is how Bruce Whitley of Anytime Fitness describes the new co-ed center at 7557-D Gooding Blvd., Lewis Center.

"Anytime Fitness is a nationwide network of 24-hour centers," Whitley said. "We like staying at a smaller community size because it enables us to serve more areas that don't have facilities."

The center, which opened this month, has all the equipment that large gyms have -- treadmills, ellipticals, stationary bikes, free weights and circuit training, Whitley said, adding that the community size is appealing to many people.

"A lot of people are intimidated by a mega-fitness center, thinking that you have to look a certain way -- almost like a pageant or fitness show to go there," Whitley said. "We're more laid back -- for the average person who wants to stay or get fit."

The 24-hour access lets people workout when it fits their schedule, Whitley said. The company also has 1,000 facilities worldwide that members can attend while traveling.

The hi-tech exercise equipment helps members monitor and reach their fitness goals, he said. All the machines that improve cardiovascular health -- such as treadmills and stationary bikes -- have attached individual televisions and the ability to save workout details to a USB drive or to a personal Web site for later review and analysis from a home computer.

The exercise bikes also have some entertaining features, he said. People who enjoy gaming can race their bikes against the computer, their personal best or other center members, or simply "ride" along an ocean-front trail.

"We're also the first place in Ohio to order a KoKo Smartrainer, which gives exercisers a 30-minute workout based on their goals and an analysis of their current fitness," he said.

Other features to the facility include personal training, massage therapy, tanning and a state-of-the-art security system, Whitley said.

The center is a "perfect match" for the area, Whitley said, having heard that some Orange Township residents who want the township to build an athletic-recreation facility.

That probably won't happen for several years, he said, adding that Anytime Fitness fills the "demand for having affordable exercise destination."

The center will have an open house through April, which includes membership discounts, Whitley said.

Additional membership information is available at www.anytimefitness.com or by calling the center at (614) 441-9677.

bbutcher@thisweeknews.com