Historic Downtown Powell Inc. will launch a campaign Nov. 29 that officials hope will encourage shoppers to stay within city limits when making purchases, especially during the holiday season.
Although that day unofficially is known around the country as Black Friday, it will be officially known in Powell as Shop Local, Shop Powell Day, after Powell City Council's proclamation in October.
An Historic Downtown Powell Inc. press release encourages shoppers to "leave those big-box stores behind and discover the quaint shops right in your own backyard," and to "make downtown Powell your 'mallternative' this holiday season."
As part of the initiative, HDPI will facilitate events designed to attract shoppers to local businesses.
The nonprofit organization also will provide merchants with signs that feature a green circle filled with white lettering that reads, "Support Your Community, Shop Local, Shop Powell." The emblem is the symbol for the campaign.
To kick off the campaign, local merchants will take part in a holiday open house that runs Friday, Nov. 29, through Sunday, Dec. 1.
During the open house, local businesses will have extended hours and offer refreshments and specials.
A limited number of Shop Local, Shop Powell reusable totes will be available, free with purchase, during the open house.
To light the path for shoppers who will take advantage of extended hours from 5 to 8 p.m. Nov. 29 and 30, Historic Downtown Powell Inc. and its volunteers will light more than 1,000 luminarias along the city's sidewalks.