Leaders of the Fairfield 33 Development Alliance said they hope to select a firm to market the U.S. Route 33 corridor to potential corporate residents this week.

Leaders of the Fairfield 33 Development Alliance said they hope to select a firm to market the U.S. Route 33 corridor to potential corporate residents this week.

The alliance's marketing subcommittee will make a recommendation to the full board when it meets on June 27.

On Monday, Lancaster Fairfield County Chamber of Commerce president Travis Markwood said the subcommittee has looked at eight to 10 marketing firms and has narrowed the choice to three.

Since September, the alliance has raised about $150,000 in public and private funds to support the five-year marketing initiative. Eventually, the group plans to raise and spend a total of $1.25-million.

The alliance is made up of representatives of 26 entities, including governments, private companies, chambers of commerce and economic development department staffs in Violet Township, Canal Winchester, Fairfield County, Lancaster and Pickerington.

Public-sector entities in the area have contributed about $80,000 of the $150,000 budget. The rest comes from 34 private companies.

Once selected, the marketing firm will be responsible for developing marketing materials and a Web site, Markwood said.

"One of the things were looking for is someone who can come to market pretty fast for us," Markwood said. "I think we'll see a lot of progress fairly quickly once we get the agency nailed down. We're going to be pushing them pretty hard."

Also on the agenda for the alliance's board meeting is an update on the Northwest Fairfield County 33 Corridor Joint Economic Development District (JEDD).

On June 18, Violet Township became the first of five Fairfield County communities to commit to the JEDD agreement.

The agreement establishes a mile-wide business district along U.S. Route 33 from the village of Carroll to Diley Road. The idea is to spur cohesive economic development along the corridor, which includes Violet and Bloom townships.

In addition to the two townships, the communities of Canal Winchester, Pickerington and Lancaster have participated in developing the agreement.