Pickerington Times-Sun

Ritzy Rose and Vintage Diehls

Husband and wife's stores offer vintage jewelry, accessories

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Jen and Jason Diehl own and operate two businesses -- The Ritzy Rose and Vintage Diehls -- out of their house in Olde Pickerington Village but plan to open their businesses in the former site of BJ's Bouquets at 18 W. Columbus Street.
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By MICHAEL HAYES
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A Pickerington-based husband and wife design team are bringing their diverse talents to the commercial landscape of Olde Pickerington Village.

Jen and Jason Diehl own and operate two businesses -- The Ritzy Rose and Vintage Diehls.

The Ritzy Rose is known for its handcrafted and vintage jewelry.

Vintage Diehls specializes in clothing, accessories and home decor with a 1950-60s influence.

The couple said it found the perfect place in which to locate both enterprises in a building that formerly housed BJ's Bouquets at 18 W. Columbus St. in the heart of downtown Pickerington.

Barbara and Tim Freeman operated their flower shop out of the landmark 140-year old building for 22 years prior to retiring this year.

"We're really excited to physically be part of the landscape in central Ohio, not just on-line," said Mrs. Diehl.

"We love the story behind the building and we had such a great time getting to know Barbara and Tim, they're wonderful people," she said.

Diehl said the historic architecture of the building matches the couple's aspirations both spatially and conceptually.

"Because of the way the space is set up, we'll have two storefronts," she said.

"We're able to market to two customers that may not be the same person.

"We feel that by co-branding the space on West Columbus Street, we will capture a really broad audience."

Diehl said The Ritzy Rose will sell vintage jewelry and accessories for weddings and proms as well as items for those who simply like "ritzying up every day."

"We got our 'big break' when we designed country superstar Miranda Lambert's brooch bouquet in 2011, which allowed me to leave the corporate design world behind and work for myself full-time," Diehl said.

She said the popular brooch bouquets are made out of smaller pieces of vintage jewelry and rhinestone pieces and stand the test of time.

"The important thing is it doesn't wilt after a wedding and it will last forever," Diehl said. You can hand it down to a daughter or a granddaughter," she said.

The couple also repurposes vintage pieces to make necklaces and headpieces. They anticipate the new store will be able to capitalize on the area's thriving prom market.

"(Pickerington) is such a great market. We have two fabulous high schools with all these stylish girls that like to be unique and stand out. Because all of our pieces are one-of-a-kind limited editions we're going to have a lot to choose from," said Diehl.

Vintage Diehls will specialize in clothing, accessories and home decor with a "mid-century and industrial influence" and appeal to the 20- to 30-year-old demographic, she said.

"It's for people that appreciate vintage, but don't have a ton of money to spend on it," Diehl said.

Beer signs and other advertising, "Madmen-era" bar ware, vintage T-shirts and belt buckles are just some of the items one can expect to see in Vintage Diehls, she said.

"Jason's belt buckles do unbelievably well on-line, there is such a demand for them," Diehl said.

Both stores will be offering Olde Village customers a sneak peak to coincide with Pickerington's Violet Festival.

"It's too good of an opportunity not to be open," said Diehl.

The Ritzy Rose and Vintage Diehls will be open from 4-8 p.m., Thursday, July 25; noon to 8 p.m., Friday, July 26; and from 9 a.m. to 8 p.m., Saturday, July 27.

Thereafter, the Diehls will take a shopping tour break for a few weeks and then re-open Aug. 8 with an eye towards holding an official "grand opening" in late August.

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