A Pickerington mother of four has parlayed a passion for making goodies into a full-time career and is now opening up her own retail shop in the heart of the city.
Froggy's Sweets and More, the brainchild of Lucricia Brown of Pickerington, will celebrate its grand opening Monday, Sept. 1, with a ribbon-cutting ceremony at 9 a.m.
Froggy's Sweets and More is located at 31 Hill Road S., next to the Circle K convenience store.
Froggy's will be selling an array of goodies, from Velvet Ice Cream cones, sundaes and milk shakes, cupcakes, cake pops, pies, truffles, cookies, old-fashioned candies and-as the title of the operation suggests-much more.
"Pretty much anything with sugar in it, I do it," Brown said.
"We want everything to be local," she said, referring to the ingredients in her confections.
Brown said she got a foothold in the business when she decided to be a stay-at-home mom in 2012 and started making chocolate truffles, which proved very popular.
"People were like 'do you do cakes?' Then, I kind of started teaching myself how to make cakes," she said.
Brown leveraged her newfound talents for baking into a full-fledged business, selling her cookies through 5 Bean Coffee in Reynoldsburg as well as catering various Ohio State events.
She also found a way to give back.
In 2013 she created "Jaylin's Dreamcakes" in honor of her son, Jaylin, who died in 2007 from gastroschisis.
"I give away a Dreamcake every month for a child with an illness, there are no limits on it," she said.
That same year Brown also launched "Froggy's Photoshoot," whereupon she enlisted Pickerington-area children to pose for photos to go on a series of wall murals in her new store.
"I had a huge response," Brown said.
"We had like 300 entries. People have asked if I could do it every year to refresh the (wall) murals," she said.
Having the photos in Froggy's also gives the place a distinct local vibe and builds her brand, she said.
"I want to get the community more involved and the kids are so excited to be the walls," Brown said.
The name "Froggy's" is a nod to her own personal history.
"I don't want to admit it, but that's my nickname," Brown said.
"My dad said the moment I was born I looked like a little frog," she said.
Brown said she also remembers the quality time spent baking with her late mother in the kitchen and she wants to replicate that experience at Froggy's by introducing a monthly "Mommy and Me" workshop.
"I'll be offering a cute little project each month with a different theme, like decorating classes," said Brown, adding she wants "others to create great memories."
In addition to sweets, Froggy's will offer party favors, gift sets and coffee.
"We're going to be carrying coffee from 5 Bean," Brown said. "We'll have it by the cup."
The shop will also offer many specialty items, such as cannoli cake, which Brown termed "a customer favorite," a "create your own" ice-cream sandwich and gluten-free pumpkin rolls.
Froggy's is planning a "soft" opening from 10 a.m. to 5 p.m. Saturday, Aug. 30, and will be open from 9 a.m. to 5 p.m. Labor Day.
Brown said on Labor Day until 2 p.m., Froggy's will offer $1 cupcakes and $1 single scoop cones.
Froggy's will be open Monday through Thursday and Sunday from 10 a.m. to 5 p.m. Friday and Saturday the business will be open from 10 a.m. to 6 or 7 p.m., possibly later in conjunction with Pickerington High School Central home football games.
Brown said the schedule is subject to change based on what works once the shop is established
For more information on Froggy's Sweets and More, visit the shop's website at www.froggyssweetsmore.com; or call 614- 321-6671.