Abercrombie & Fitch's 12th annual A&F Challenge begins at 5 p.m. Friday, Sept. 6, at the company's headquarters, 6301 Fitch Path in New Albany.
The challenge features a 5K run, 20-mile bicycle ride and activities for children, said A&F spokeswoman Mackenzie Bruce.
Bruce said the 5K starts at the home office on Fitch Path, turns east on Smith's Mill Road and back to the headquarters on Fitch Path. The bicycle ride runs through selected portions of New Albany.
All proceeds will go to the Ohio State University Wexner Medical Center, according to the event website, anfchallenge.org.
The Wexner Medical Center includes Ohio State's college of medicine, six hospitals, a network of physicians and specialists, more than 12 research centers and 20 laboratories, according to the medical center's website.
In 2007, A&F chose the Wexner Medical Center as the beneficiary, hoping to raise $1 million a year for 10 years through the challenge.
About 2,900 people participated in last year's A&F Challenge, which raised more than $1 million, according to the event website.
Participants can sign up at anfchallenge.org.
"We raise funds through the entry fees," Bruce said. "We encourage people to raise money on their own but it's not a requirement."
Bruce said A&F works with sponsors to organize the event, which will culminate on the A&F campus with food, drinks and a concert featuring Youngblood Hawke and Dragonette.
Youngblood Hawke is a quintet that blends pop, indie and hip hop music. Dragonette is a Canadian quartet that plays electronic dance and hip hop.