"Cutting out the middleman" is the key to low-cost hardwood flooring, according to the manager of a new Lumber Liquidators outlet that opened last month on Brice Road.
Lumber Liquidators now occupies a 7,200-square-foot space at 2736 Brice Road, near the Tussing Road intersection.
Regional manager Brett Edger said the high demand for hardwood flooring and overall growth in two other Columbus-area locations in Hilliard and on Morse Road, made the Reynoldsburg area a desirable spot.
"The Reynoldsburg area was perfect to serve all points east of Columbus, where shoppers may not have had an opportunity to take advantage of what we offer," he said.
Edger said the company negotiates directly with lumber mills, eliminating the middleman, such as a broker, distributor or dealer.
"This efficiency is unique in the industry and allows us to pass the savings on to the customers," he said.
The new store features Lumber Liquidators' newest layout, with enhanced visual displays of the company's product selection and opportunities for shoppers to "explore, touch and walk on a wide range of flooring options," Edger said.
In addition, customers can see how more than 340 different floors would look installed, using the company's "Floor Finder" mobile app.
"The new store setup also showcases all the styles and options available, with an expanded line of moldings, trim and tools to complete a flooring project," he said.
The 13th Lumber Liquidators store to open in Ohio, the Brice Road location also features accessories such as area rugs, floor-cleaning supplies and other home enhancements, such as butcher block countertops.
"Our goal is to make sure every Reynoldsburg area customer gets a beautiful new floor that's right for them, at incredibly low prices," company founder Tom Sullivan said.
Shoppers may also scan in-store QR codes and take home free flooring samples.
An online "Designer Toolbox," which has before-and-after photos, is available online at lumberliquidators.com.
Sullivan said the company is in its 20th year and has more than 330 locations nationwide.