With the popularity and versatility of Internet audio streaming, the city of Upper Arlington will soon have its very own radio station. WUAR, www.UpperArlingtonRadio.com will be a full service, Internet radio station offering the community of UA, music, news, weather, and sports. The station plans to be fully operational beginning Jan. 5.


"WUAR is the acronym for We're Upper Arlington Radio," says WUAR President and General Manager Mike Holman. "We're making this a free, valuable and entertaining service to the community of Upper Arlington. Residents will have the ability to listen to state and community news; up to the minute weather reports four times an hour, music and local programming including play-by-play of area high school sports. WUAR will also feature a local business show in conjunction with the Upper Arlington Chamber of Commerce."


Holman, a former FM radio executive and current UA resident says that the response for the launch of the station has been well received from fellow residents as well as the business community. "People can listen at home, in the office, on their PDA's and cell phones. Even auto manufacturers have introduced Internet access in new models. The advertisers that we have initially contacted are very excited. They see WUAR as a complement and additional audience draw to their print advertising and their ads on AM/FM radio stations," Holman said.
Research seems to back up what Holman has said about the popularity of Internet radio. Arbitron, the company that tracks the popularity of radio stations nationally, along with Edison Media Research, reported in a copyrighted study conducted last year that twenty percent of the U.S. population has listened to online radio in the last month.


The estimated monthly audience for online radio is approximately 49-million.


The study also concluded that advertisers looking to reach people who use digital radio platforms should consider online radio because it continues to gain listeners.


Holman encourages local non-profit groups, clubs and organizations to contact the radio station to help publicize their activities and events. "We want to support the community of Upper Arlington and tell our audience about the great things happening here."


WUAR studios can be reached at 614-348-3156 or by e-mail at info@upperarlingtonradio.com.