Pete McDowell and I have coached hundreds of business owners over the last 6 years. There are many things these individuals have in common. One is that most are not operating from a plan.

Pete McDowell and I have coached hundreds of business owners over the last 6 years. There are many things these individuals have in common. One is that most are not operating from a plan.

We help folks create a longer term (1 and 3 year) picture of their life and business. We then determine what needs to be done in the next 90 days to move in that direction.

As coaches, this is one of the first activities our clients do. From this 90 Day Plan we manage activity to create focus and progress toward worthy goals.

The second common element is the need for a focused marketing effort. Some focus on lead generation (marketing) will be an important element of most 90 Day Plans.

When we speak at the "Ask the Expert" lunch we will be covering some marketing basics that will be a key element of your next 90 Day Plan.

Some of these items will be:
Do you have a USP (Unique Selling Position)? Before we start to market we want to make sure to have this USP as a foundation to build your marketing campaign. At the "Ask the Expert" lunch we will take you through a process to develop your own unique selling position and then discuss how you will use this to generate more business. How to start your Marketing campaign? What do I do first? Hint: The most common mistake is that most people start with where to market their business. When you come to the luncheon we will give you a step by step process to build an efficient and effective campaign. What are the three most important parts of any marketing campaign? We will discuss the items you as a business owner should be spending more time on. Just as important, we will discuss some items you should be spending less time on. Why measuring the effects of your campaign is not only critical, but essential in planning for future efforts. Most often we see inadequate or no measurement. We will review the metrics needed to ensure your marketing dollars are an investment rather than an expense. How many marketing strategies should you use and why? We call this our 10x10 marketing plan. This isn't just for the business owner but also for any sales professional trying to grow their business.
Our discussions about how to develop an effective and efficient marketing plan will be fun, interactive and inspire you to take action. We will see you there.


Peg Buehrle is a certified business coach, business owner and presenter for Action COACH.