For Theresa Nevett Crawford and her mother, Susan Nevett, family recipes always call for a smidge of this and a pinch of that.
Today, the pair's new party and baking supplies store in Powell -- called Smidge and Pinch -- offers a bit of everything.
The store sells cookie cutters, cupcake liners, paper straws, party balloons, sprinkles, cake toppers and everything else a cook could want for a colorful and memorable birthday party, wedding or special event.
The store is open Tuesdays through Sundays at 343 W. Olentangy St. in Powell, next to the Lattes and Lollipops cafe.
Other stores sell party and baking supplies, but Crawford and Nevett said a big selection sets Smidge and Pinch apart.
"The selection you won't find anywhere," Nevett said. "Before you go looking online, you can walk right into our store and find a huge variety."
That means cookie cutters in countless shapes, from dinosaurs and palm trees to shooting stars; cupcake liners in polka dots, zebra stripes, floral designs and more; vintage plastic straws in every color and pattern; plus balloons, candles, confetti and everything in between.
The store also offers items with local appeal, such as sprinkles in the colors of all three Olentangy high schools and a range of Ohio State Buckeyes-themed products.
Crawford and Nevett said they're eager to help shoppers find exactly what they need to bring their ideas to life.
"If you have a vision, we can make it happen," Crawford said, "and there's something for every price range and budget."
Nevett said she hopes the store's wide variety will spark creative projects.
"Our store is filled with unique finds," she said. "You might find something you didn't even know you were looking for."
She said anyone who likes websites such as Pinterest and Etsy that feature do-it-yourself projects will particularly enjoy the store.
Smidge and Pinch opened its doors this fall, but it has been years in the making.
The mother-daughter team started out selling makeup online and got the idea to sell cupcake liners after Crawford had trouble finding pig-themed supplies for her daughter's birthday party.
Nevett, who lives in Dublin, decided to leave her job with Hallmark last year and joined her daughter to create the store as a retirement venture.
They moved their small business out of the basement of Crawford's Powell home and expanded.
Looking ahead, the duo envisions Smidge and Pinch as a community meeting place in addition to a retail store. They already have plans for three cookie-decorating classes in December and children's cupcake-decorating classes in 2013.
Nevett said they might soon host book clubs and other community groups as well.