The owners of Stump said they are pretty certain green is always chic in German Village.
The new store, which specializes in tropical plants and accessories, is the first tenant of a mixed-use development at the corner of Thurman Avenue and Jaeger Street.
Stump, in a modest 580-square-foot space at 220 Thurman Ave., packs in a lot of greenery -- ferns, cacti, aloe, jade and bird of paradise.
"We just don't want to be confused with a florist or floral shop," said Emily Brown, who owns the store with her boyfriend, Brian Kellett.
In other words, "verdant" is the byword at Stump, although many variations of green are present, even on one plant, such as the calathea.
They are all essentially indoor plants, but can be placed outdoors during warmer weather, Kellett said.
Some bask in the sunlight while others are perfectly suited for an indoor corner spot for decoration, Brown said.
"A lot of people are looking for trees that don't do well in the sunlight," she said.
The original plan was to also sell custom furniture, but there wasn't enough room and the couple didn't have enough time to build the fixtures, Kellett said.
Brown and Kellett own another Stump in Italian Village. They said they were looking for a second store in German Village because of their strong client base in the area.
"It's the perfect spot for a retail space in German Village," Kellett said.
The development will have several other tenants, including Fox in the Snow Cafe, Native Cold Pressed (a juice store), The W Nail Bar and Balanced Yoga, all of which have existing stores in Columbus.
Some retail neighbors on Thurman Avenue have complained that the 10,000-sqaure-foot development, which includes some apartments, will create an even bigger burden on parking in the area. They said it is at a critical point during some parts of the day.
Greg Gamier, co-chairman of the German Village Business Community, said parking struggles are an issue in the neighborhood because most businesses do not have parking lots. Fortunately, many people don't mind walking a block or two to get to their destination, he said.
"Parking's always going to be an issue in that area," Gamier said. "What do you want the alternative to be?
"We don't want empty buildings."