Cooking and baking are so much fun, and I love trying new recipes. But when trying to record what I'm doing step by step, people would be amazed at how much time that adds to the process. I want to pull back the curtain so you can understand why food blogging isn't as easy as it might seem.
Let's say it takes the standard dinner meal about 30 minutes to cook from start to finish. That includes chopping ingredients, stirring or sautéing, baking or letting a dish rest before serving. But imagine that every time you chopped a new ingredient or poured items into a pot or pan, you had to take a 1-minute break. That's essentially how it is when you're cooking on camera.
Suddenly, the "relatively simple meal" takes at least 45 minutes to cook. And that's not all. Capturing the whole cooking process is moot if you don't get a wonderful photo of the finished product at the very end.
While some food bloggers might have this final photograph technique down, it can take 10 to 15 minutes to find the best lighting, the right type of plate or even just cleaning up splatters to get that great shot.
For a video that should be coming out within the next week, I made mini cupcakes and did a simple design on the top. But clearing the space where I filmed, setting up lights, finding the right angles to shoot, baking the cupcakes and decorating at the end took more than five hours to do -- when normally, cupcakes would take maybe two hours to bake from start to finish.
The hard work is worth it in the end. But just remember the amount of work that went into that post or video when you see the ultimate photo of a dish on Pinterest or Facebook. It might seem easy, but I assure you: It isn't as quick to put together on the author's end.
Check out the latest recipes posted to Facebook.com/TinyMessyKitchen or at www.TinyMessyKitchen.com.
Email ThisWeek copy editor/page designer Abby Armbruster at firstname.lastname@example.org.