For Circle S Farms owner Ethel Sullivan, "agritourism" is also cultural.
Over the past 37 years, the 70-acre Grove City farm has offered suburbanites and city dwellers the chance to get a sense of what farm life is like.
"People can visit our farm and get out in the outdoors and fresh air, and get a little bit of a break from the day-to-day activity," Sullivan said. "A lot of people these days, especially children, have never spent time on a farm.
"I grew up on a farm and my late husband (Douglas Sullivan) grew up on a farm. We raised our own family on this farm," she said. "It's been a wonderful setting for our family."
Circle S Farms is holding its 37th annual Fall Fun Days, a family-oriented celebration of the harvest season, through Oct. 31.
"We don't do anything related to Halloween," Sullivan said. "Our focus is on farming and the fall harvest."
Visitors take a ride on a hay wagon to and from a pumpkin field where they can pick a pumpkin to take home. A fun barn offers a slide and plenty of hay for play.
Other activities include a petting zoo, corn and sunflower mazes and a bale cave.
"It's so much fun for me to see so many kids having fun at our farm," Sullivan said. "That's what it's all about
"I rarely see a child get bored. They usually don't want to go home when their parents say it's time to go. They don't get tired exploring the barn and the mazes," she said.
Circle S Farms has been in her husband's family since the 1960s.
"When we bought it from my father-in-law, we were grain farmers and raised livestock," Sullivan said. "We were looking to diversify and do something else with the farm, and that's when we got the idea of opening it up for people to visit."
Along with the Fall Fun Days, the farm offers group tours during the summer and a strawberry-picking season that typically runs from about Memorial Day to Father's Day.
During the summer, the farm also sells its line of gourmet foods, including baked goods, jams and jellies, cheese-ball and dip mixes, salsas and pie fillings, at the Grove City Farmers Market.
But it's the fall and summer activities at the farm, 9015 London-Groveport Road, that provide most of the revenue for Circle S, Sullivan said.
"We have a lot of school groups, children's day-care programs, nursing-home groups and church groups visit our farm," she said. "You see a lot of the same people come back year after year."
J.C. Sommer Elementary School held a Family Night program at the farm Oct. 12.
"We come every year to the farm," said Amanda Birchfield, who attended the Family Night program with her children.
"It's a chance for the kids to have some fun and explore the farm," she said. "They love getting to pick their own pumpkin."
Her 8-year-old son, Kameron, agreed the visit to the pumpkin field is a highlight.
"I like going down the slide, too," he said. "It's fun to land in the hay."
Molly Andrews watched as her 7-year-old daughter, Autumn, played in a maze with her friends.
"I think this is such a great place to bring your kids," Andrews said.
"They're having fun, but they're also getting that 'farm experience' of seeing the animals and finding out about the tractors and farm equipment."
Circle S Farms is open from 10 a.m. to 7 p.m. daily through Oct. 31.
Weekday admission for groups of 10 or more is $7 per person. General admission is $10 per person with an additional and optional charge of $4 per pumpkin. Children age 2 years old and under are admitted free.
More information is available at circlesfarm.com.