A California-based technology company has decided to locate a second headquarters in Dublin.

Veeva Systems Inc. will move to Dublin in August, said Katherine Allshouse, global chief information officer for the company.

Allshouse said she could not disclose the address because lease negotiations still were underway.

The move represents a $1 million project investment for the company, she said.

Veeva will relocate a project support office with 39 employees from Hilliard to Dublin and will add 90 new employees to the new location by the end of 2023.

Dublin City Council on March 12 approved an economic development agreement with the company.

Under that agreement, the city will provide a six-year, 15-percent performance incentive on witholdings collected for all employees from 2019 through 2024 capped at $135,000. The city also will grant $10,000 to Veeva to offset moving and other costs.

Dublin is estimated to net approximately $1.07 million in income-tax revenues over the eight-year lease term.

Headquartered in Plesanton, California, Veeva provides cloud-based software for the global life sciences industry. The company has more than 25 locations.

Veeva also had considered Portland, Oregon; Indianapolis, Indiana; and Denver, Colorado; when searching for a second headquarters location, Allshouse said.

But, Silicon Valley increasingly is considering the Midwest as a technical talent hub in the U.S., she said.

"We're big believers in that," Allshouse said.

The central Ohio area made sense because Veeva already was familiar with the location, Allshouse said.

Additionally, higher education institutions such as the Ohio State University and Columbus State Community College will provide a workforce proficient in computer technology programming, she said.

"We're relying on that technology talent pipeline," she said.

Dublin was the best choice because of the city's office space and overall community, Allshouse said.

"We wanted a technologically forward thinking community," she said.

Information technology companies, particularly those in the health sector, are among the city's target industries, said Rachel Ray, an administrator with Dublin's economic development department.

The industry has significant job growth and also an economic ripple effect, she said.

Regarding the popularity of the Midwest among Silicon Valley businesses, Ray said the city's partners at Jobs Ohio and Columbus 2020 have discussed how the midwest and the Columbus region are getting attention from technology companies all around the country.

"Places like Dublin are well-positioned to welcome that activity," Ray said.