Fore!Fest is having a rebirth.
The free street and music festival that celebrates the Memorial Tournament is returning and will be held from 4 to 10 p.m. May 31 in Crawford Hoying’s Bridge Park development.
Fore!Fest was first held in 2013, said Dan Sullivan, Memorial Tournament executive director. It initially was designed to be a celebration of the Memorial Tournament held each year at Muirfield Village Golf Club.
Although the event itself went well, closing state Route 161 and Old Dublin Road in Dublin’s historic district didn’t make sense to do on an annual basis, so the event wasn’t held again, he said.
When Crawford Hoying began developing Bridge Park, however, the Memorial Tournament realized the inner streets of the development would work well to house the event, Sullivan said.
The area’s free parking, along with its retail businesses and eateries, also supported a partnership with Crawford Hoying for the event.
“We look forward to seeing how successful it is,” Sullivan said.
Crawford Hoying considered holding Fore!Fest last year, but the ongoing construction, along with the small number of open retail locations, made waiting a year the best choice, said Ted Orr, a Crawford Hoying spokesman.
This year with businesses such as RAM Brewery & Restaurant, Local Cantina, Pins Mechanical Co., Vaso Rooftop Lounge and AC Marriott Hotel open, “the time is just perfect” for a new event, Orr said.
Crawford Hoying officials always envisioned the area supporting a street fair or festival, Orr said.
“Fore!Fest is really our first go at something of this scale and of this magnitude,” he said.
The event will feature six musical artists, providing a mixture of original and cover songs, Orr said.
Included in the lineup are Columbus bands the Floorwalkers and Mojoflo.
In addition to the restaurants and entertainment venues in the area, Cameron Mitchell Restaurants will provide streetside food and beverages, Orr said.
Event sponsors will also be streetside with tents and kiosks featuring giveaways and games, he said.
From 8 a.m. the morning of the event to midnight the following day, Bridge Park Drive from Dale to Riverside Drive and Longshore and Mooney streets from the Mooney parking garage to the Longshore parking garage will be closed, Orr said.
Free parking for more than 1,500 vehicles will be available in Bridge Park, Orr said.
Overflow parking will be available at the Shoppes at River Ridge and the Wendy’s Corporate Headquarters after 6 p.m.
Paid parking is available at the Bridge Park West parking garage for 200 vehicles.
The Memorial Tournament is scheduled for May 31 through June 3.