Block's Bagels' 29-year run at 3415 E. Broad St. is coming to an end.

Block's Bagels' 29-year run at 3415 E. Broad St. is coming to an end.

Steve Block, a partner in the locally based business, said the East Side store will close April 3.

"We want to get closer to Bexley," he said. "We want to open a new, modern store that could be the prototype for future expansion."

He said he's planning a "substantial" investment in a nearby property, but declined to disclose the location because a lease hasn't been signed.

Block said he does not want to spend the money to renovate the current East Broad Street location, opting instead to start fresh with a new layout and several new features.

Those with a history in Columbus recognize Block's, which is knocking on the door of its 50th anniversary. Others who are newer to central Ohio might appreciate the business' hands-on ownership and attention to the product.

All bagels, chicken salad, challah and rye breads, and other edibles are made at 6115 McNaughten Center, which opened in 1980. Steve Block's 82-year-old father, Harold "Hal" Block, still works at the Reynoldsburg-area store.

Hal Block said there are a lot of memories wrapped up in the East Broad Street store, but the move will be good for the company.

"Sometimes you have to accept to change," he said.

Still, he hopes to maintain the strong customer base.

"Our food is terrific," he said. "I've learned over the years you can raise the prices but never touch the quality."

The elder Block, then a traveling salesman who moved his family from New York City to Columbus, opened the first bagel location in 1967 on Kellner Road. At the time, it had seven varieties of bagels and a reach-in cooler with lox, cream cheese and a small selection of other items.

When the Kellner store closed in 1987, the family immediately opened the one on East Broad Street. Hal's wife, Audrey Block, who was a regular fixture on East Broad Street, died in 2009.

The family opened a third in the 1990s on Sawmill Road but a street-widening project and increased competition caused it to close, he said.

"It's hard," he said. "Everybody has bagels."

Nevertheless, the Block's products expanded through the years. The McNaughten Center location serves as the commissary kitchen for the 28 bagel flavors, bread and baked goods.

"When you're in business for 50 years, people grow up eating your bagels," Steve Block said.

Block's has a number of sandwiches, ranging in price from $6 to $9, offering classic deli meats -- corned beef, pastrami and roast beef. Lox continues to be a top seller, Block said.

Customers also can customize their sandwiches.

"People come in here with combinations you couldn't believe," he said.

Hours are 6 a.m. to 5:30 p.m. Monday through Friday and 6:30 a.m. to 4 p.m. Saturday and Sunday.

For more information, call 614-235-2551.