Amid the swirl and bustle of the launch party for Experience Clintonville last week, founding partner Anand Saha paused to reflect.

Amid the swirl and bustle of the launch party for Experience Clintonville last week, founding partner Anand Saha paused to reflect.

Looking around his crowded Vienna Ice Café business - the event was moved from the nearby Olentangy Village terrace as a chill rain dampened spirits outside but not inside - Saha spoke above the clamor of conversation and a piano-saxophone jazz combo.

"It is fantastic that we have people from all walks of life, all ages, under one roof, talking about how to make Clintonville a better place to live," he said. "This is what my dream was a month and a half ago. I'm proud today that I left Austria.

"Today, this is truly my home."

Indeed, people of all ages who call Clintonville home were represented at the gathering to officially inaugurate not only a concept but also a website designed to promote the neighborhood to both residents and visitors.

The ceremonial cutting of one of three cakes Saha provided was done by residents reflecting the age range at the event: 102-year-old Delma Lathouse and little Eliza Jane Logan, 5-and-a-half months.

"It really is a celebration of generations," said Jason Janoski, chief executive officer of the Attaché creative services firm and a full partner in Experience Clintonville.

"The mission of Experience Clintonville is to share and celebrate the beauty of Clintonville, to enhance the quality of life and promote Clintonville as a premier destination in the city of Columbus," the promotional organization's new website states.

The "About Us" section of the site adds:

"We love this neighborhood. Clintonville is unique. There is a spirit and character here that you won't find anywhere else in the city.

"That's why Experience Clintonville exists.

"We want to celebrate and share all the things that make Clintonville a great place to live, play, work and worship. If you're as proud as we are to be a part of this community, we want you to join us. All of Clintonville is invited."

For a fee.

A "partnership benefits" information sheet distributed at the launch party offered introductory rates for those interested in joining Experience Clintonville through 2012.

For $150, business partners receive a description, photo and event listing on the website and other benefits, including "access to $7.23 billion in tourism visitor spending, group tours and marketing tips through partnership with Experience Columbus."

Nonprofit organizations can received the same benefits for $100.

Resident partners are asked to pay $35, for which they receive a Small Business Beanstalk card, reduced prices and special offers at Experience Clintonville events and two window decals.

Friends of Experience Clintonville, for $35, get two of the window decals.

At all partnership levels, the information sheet states, benefits include the "satisfaction of being an important part of the fabric of the community."

When Abbey Carter Logan arrived with daughter Eliza, Saha introduced the baby as Clintonville's youngest resident.

"Speech!" cried out some wag.

It was that kind of crowd.

"We're frequent visitors to Mozart's," said Logan, a counselor at Ohio State University, referring to Saha's other North High Street enterprise. "She was in making noise the other day and they asked us if she wanted to be part of this."

Logan conceded that little Eliza might not be the youngest person in the neighborhood, but she's close.

"I think it's great," Rob Wood, District 1 representative on the Clintonville Area Commission, said upon arriving at the launch party. "I think that events like this are always going to remind people what's in their backyard."

Mama Mimi's Take 'n' Bake Pizza sponsored the Experience Clintonville launch party.

Roughly 50 people were crowded into Vienna Ice Café as the ceremonial cake-cutting took place.

Experience Clintonville partner Janoski pronounced himself gratified by the turnout.

"I'm thrilled with it," he said. "It's fantastic."