The space that previously hosted MJ's Candy Bar is now catering to a new crowd.

The space that previously hosted MJ's Candy Bar is now catering to a new crowd.

Boho72 Boutique opened at 72 N. High St. in Dublin early this month, offering clothing, jewelry, handbags and gifts.

Opening a store is something that has weighed on the mind of Jamie Mollwitz, a former merchandiser for Macy's.

"I've thought about it for a very long time. I've done merchandising at Macy's and have some retail experience," she said. "I decided to do it. I know if I didn't do it now, I never would."

A spot in Dublin was a given.

"I moved from Wisconsin 24 years ago. My kids went to Dublin schools. That's why I was looking in Dublin," Mollwitz said.

Upper Arlington, Worthington and New Albany have drawn Mollwitz and her friends away from Dublin for shopping. With Boho72, she's hoping to change that.

Shirts, dresses, pants, jewelry, art, soap, candles and other items are offered.

"I tried to have a little bit of everything," Mollwitz said. "You can come in and buy a gift for someone. We have moderate prices and I feel like that's what people are going for. Just looking at the economy, I don't think people will go out and buy a $200 sweater as easily as they could five years ago."

For her merchandise, Mollwitz said she chooses high-quality items in sizes 0 to 16 and in styles ranging from conservative to wild.

She carries clutches crafted by hand from repurposed leather and handmade hats and scarves.

"I'm trying to be the opposite of a department store," Mollwitz said.

Only a few of every item is stocked.

"I only get four, five or six of every clothing item, so not every woman in Dublin will be walking around in the same thing," she said.

Mollwitz is also aiming for a comfortable, laid-back atmosphere with no-pressure shopping.

"I'm not going to try to talk someone into buying something," she said. "I hate buying something I hate when I get home. This is very comfortable. Our clothes are comfortable."

The name of the store, Boho72, reflects the bohemian, random collection of items there. Mollwitz is hoping customers can find their personal style at her store.

"I'm hoping people can find unique treasures they fall in love with," she said. "It's great seeing women come in and find something. It makes you feel good as a shop owner because it's a shot in the dark."

Thus far, feedback has been good, and Mollwitz said word-of-mouth has been bringing in customers.

Without the support she's received thus far, Boho72 would still be a dream.

"I had wonderful support from so many family and friends. I wouldn't have been able to make this possible without my husband, parents, kids and girlfriends," she said. "They're an amazing group of women that have supported me through the whole process."

Boho72 will hold its grand opening Oct. 29 and 30 from 10 a.m. to 5 p.m. Mollwitz said everything in the store will be on sale.

For more information, look online at boho72.com.