Window shopping is bringing new life to a Gahanna business that specializes in death.

Window shopping is bringing new life to a Gahanna business that specializes in death.

Rebekah Manofsky, a licensed funeral director, said Day Funeral Service recently opened the only storefront funeral service in Ohio.

"It is the first funeral service in Ohio to be licensed out of a storefront," she said. "We have caskets, vaults, urns and monuments in the front window at Waterbury Shopping Center in Gahanna. It is unique in the sense it is the only storefront funeral service in the state of Ohio."

The Day-Manofsky Funeral Service was licensed by the Ohio Board of Embalmers and Funeral Directors late last month.

"We decided to license as a funeral service due to demand," she said. "We did not model this concept after any other."

Day-Manofsky Funeral Service is owned by Richard Day and Manofsky. Day has been in funeral service since 1967 and Manofsky since 2002.

Day-Manofsky is operated out of The Pine Box Agency in Gahanna and may serve the entire state.

The Pine Box Agency opened in February 2008 and specializes in advance funeral planning. The business sells such wholesale funeral merchandise as caskets, vaults and urns to the public at a fraction of the price of a traditional funeral home.

In addition to the storefront, merchandise with prices are available online at Environment-friendly caskets are available in seagrass, bamboo and willow.

The Pine Box Agency also is owned and operated by Day and Manofsky, with three licensed funeral directors on staff, a retired pastor and two part-time associates.

"We are truly unique," Manofsky said. "We can perform simple to elegant services at personal, nonfuneral chapels and locations because goodbye does not always happen at a funeral home.

"We have arranged services at churches, parks, libraries, schools, cemeteries, residences, yards, animal clubs and many other facilities at a much lower cost than a nonmobile funeral home," she said.

Because Day Funeral Service operates with lower overhead than larger funeral homes in the community, Manofsky said, it allows the company to save families 50 percent to 80 percent off the average funeral-home costs.

Day Funeral Service, at 471-G Morrison Road, offers full traditional burial services and basic cremation packages. Business hours are from 10 a.m. to 4 p.m. Mondays through Fridays and by appointment.