Work is continuing to develop the structure of the new Destination Grandview convention and visitors bureau.

Work is continuing to develop the structure of the new Destination Grandview convention and visitors bureau.

The bureau will be designed to market and promote the Grandview area and attract visitors, businesses and organizations to come to the community, said Michelle Wilson, executive director of the Grandview Heights/Marble Cliff Chamber of Commerce.

Wilson is overseeing the CVB on a volunteer basis. A board of directors has also been formed.

A Destination Grandview strategy planning session was held earlier this month, with about 20 people participating, Wilson said. Participants included city officials, business owners and residents.

A facilitator led the group through the day-long session.

"We talked about ways we should 'brand the Grand,'" Wilson said. "We talked about what Grandview is and what we want it to be and how we want people to perceive Grandview."

"The group seemed to have much of the same perspective," said Patrik Bowman, the city's director of administration/economic development.

"I think the main idea is that Grandview is comprised of a lot of small businesses and a lot of small things," he said. "So we need one voice" to represent all those small entities.

"Destination Grandview will serve as our tourism arm and bring a lot of attention to these various small entities and show why you should spend a day in our town," Bowman said.

Another area of common agreement was the importance of addressing transportation issues in a way that would connect the Grandview Yard development with the Grandview Avenue district, Wilson said.

One of the first priorities will be to get the Destination Grandview website up and running, she said.

Along with information about the community, the website will feature a number of one- and two-day itineraries based on specific interests, such as shopping and dining out, Wilson said.

A prototype for the website has been designed and the site should be up and running in the near future, she said.

Another priority is joining with Experience Columbus, the city of Columbus' convention and visitors bureau, Bowman said.

"We certainly want to take advantage of our close location to downtown and the university area," Wilson said.

Destination Grandview will now be overseeing the Grandview Hop event, she said.

The Hop, a mix of shopping, live music, art, food and drinks and activities held along Grandview Avenue between First and Fifth avenues, will be held for only four months this year, from May through August, on the last Saturday of the month.

"We wanted to focus more on the quality of the event rather than quantity," Wilson said. "May through August is the peak time for the Hop."

Other signature Grandview events such as the Memorial Day parade, Tour de Grandview bike race and Lazy Daze arts and crafts festival are also held during the final weekends of May, June and July, respectively.

Destination Grandview is funded through a portion of the bed tax collected from the Hyatt Place hotel. Half of the city's share of the tax is earmarked for Destination Grandview and the other half is set aside for park improvements.