While the new academic and athletic logos for the Grandview Heights City School District may draw the most attention, the centerpiece of the district's branding effort is its profile.

While the new academic and athletic logos for the Grandview Heights City School District may draw the most attention, the centerpiece of the district's branding effort is its profile.

The district profile is a printed, poster-sized foldout that has been distributed to staff members, handed out at the most recent school board meeting and will be sent home with each student.

"The content of our district profile is the most important thing," Superintendent Andy Culp said. "It establishes a cohesive message of what are our beliefs, characteristics, mission, our story and our focus as we look to the future."

"What we ultimately wanted was to get us all on the same page and do some deep thinking about who we are as a district and what our belief statements should be," said Stephanie Evans, who served as the school's board liaison in the branding process.

"By describing the accomplishments and goals of the district, we're all talking in one voice and better expressing ourselves to the community," Evans said.

The newly created brand-identity standards are the culmination of a two-year process, Culp said.

Grandview residents Kim Sides and Michael Bills, both of whom have branding expertise, volunteered their time to help facilitate the process, he said. More than 150 district staff members, students and residents participated in focus groups.

The feedback from the focus-group participants was valuable as they contributed their ideas about the district's values, characteristics and its perception in the community, Evans said.

The front page of the district profile includes the district's new academic logo, which features an interlocked G and H on a shield and is based in part on the plaque adorning the gate across from the high school, he said.

"We wanted the logo to reflect the historic tradition of the district but in a modern way," Culp said.

The athletic logo also features an interlocked G and H. It will be available for use by any group associated with the school district, he said.

"The single athletic logo offers consistency and cohesiveness for our athletic teams and boosters, rather than having different logos as we did before that differed from sport to sport and organization to organization," Culp said.

The district's new tag line is "A Small Place to Dream Big."

"It represents not only the closeness of our close-knit community but also the ability of our students to personalize and maximize their education in our small schools," Culp said.

The profile includes a set of belief statements and a list of six characteristics of the district: historic, open, engaged, rigorous, intimate and curious.

The document states the district's forward focus on 21st-century learning and lists three goals that will enable it to meet the needs of that focus.

"There's probably nothing in the district profile that is earth-shattering or new," Evans said, "but this process helped us to narrow our scope down and help us define who we are as a school district."

A link to the district profile can be found at the school district's website, ghcsd.org, and a page will be created to provide more information about the standards, Culp said.