Heath resident Beth Kelly has joined the Greater Licking County Convention and Visitors Bureau as its new marketing manager.

Heath resident Beth Kelly has joined the Greater Licking County Convention and Visitors Bureau as its new marketing manager.

"Beth comes to us with 14 years of hospitality and marketing experience," said Susan Fryer, bureau executive director. "Beth is an innovative individual who has been responsible for spearheading many special projects, developing marketing plans and creating comprehensive marketing budgets.

"She also brings experience in design and collateral creation," Fryer said. "We are so fortunate to have Beth bring all of this talent and experience to our CVB team."

Prior to joining the bureau Dec. 21, Kelly had worked as marketing manager at Cherry Valley Lodge for 11 years. She has a bachelor's degree in communication from Ohio State University.

"She's bringing a whole lot of talent to our bureau," Fryer told The Independent. "She's into social networking with Facebook and Twitter. She has a wonderful eye for ad layout and getting good responses to ads. She has a hospitality background, and I like that."

Fryer said one-third of the bureau's budget is spent on marketing, providing Kelly with a $100,000 budget.

"She's in charge of the ad layout and design and keeping our Web site updated and fresh," Fryer said. "She also has to make sure the space is reserved for the buys and getting ads submitted."

Kelly replaces Amber Lewis, who had been with the bureau for five years.

The CVB's stated mission is to promote tourism and attract visitors and conventions to Licking County. The bureau accomplishes this by a comprehensive marketing plan of print advertising, radio, television, direct mail and e-mail promotions.

The bureau also offers a once-a-year grant program to its tourism partners to help with expenses in advertising to attract visitors from outside a 50-mile radius. In 2009, the bureau awarded nearly $20,000 in grant money.

Another product the bureau offers is an annual free travel magazine. The CVB prints 50,000 copies of the magazine, which features all there is to see and do in Licking County.

The magazine is distributed at trade shows and in other CVB offices. They are mailed from reader-response requests and could be downloaded from the Web site at www.lccvb.com.